Sponsored Content: Localizing Your Pay-Per-Click Campaigns

After getting listed in online directories, setting up SEO-optimized websites, and creating profiles on popular social channels, running a PPC campaign is the next logical step for local business marketers. This post is part of a series on strategies in local digital marketing, sponsored by Mediative.

Sponsored Content: 6 Strategies for Success in Social Media

Business owners should be developing comprehensive social marketing strategies. Those merchants who haven’t taken the first step by creating Facebook pages and Twitter accounts for their businesses are losing out on customer loyalty, as well as new opportunities for growth.

Sponsored Content: What to Know About SEO

In order to start seeing a positive ROI on their websites, businesses of all sizes need to find ways to drive traffic to their digital properties beyond online listings and digital offers. In most cases, that means relying on search engines to bring in the crowds.

Sponsored Post: Building an Integrated Local Digital Strategy

Merchants like Brendan Madigan, owner of Alpenglow Sports in Tahoe City, Calif., say local listing management is an important component in their larger digital marketing strategies: “So many people want to contact your business … and if you’re late to the party, you’re just shooting yourself in the foot.”