What Comes Next for Retail Media 2.0?

Share this:

We all know where retail media has been. The channel has a history that dates back to at least 2012, when Amazon became a pioneer in the space and launched its first retail media network. That set off a chain of events that forever changed adtech as we know it. Walmart followed suit, with the […]

Google Third-Party Cookies, Adds LiveRamp to Data Clean Room Lineup

Google Third-Party Cookies, Adds LiveRamp to Data Clean Room Lineup

Share this:

One year.  That’s how long Google says publishers have to test — and raise any red flags on — the cookie alternatives in its Chrome Privacy Sandbox. In a recent announcement, Joey Trotz, director of product for Google’s Privacy Sandbox Ecosystems, all but guaranteed the company would finally be depreciating third-party cookies in the second half […]

How LiveRamp Helps Brands Manage First-Party Data

Share this:

Is the juice worth the squeeze? That’s what SaaS company LiveRamp wants clients to ask themselves when they opt for the relative ease of scaling ad campaigns in walled gardens like Facebook. Consumer perceptions and privacy regulations are continuing to evolve, and personally identifiable information (PII) via first-party data is a brand’s most valuable asset. […]

retail media networks

LiveRamp on the State of Retail Media Networks

Share this:

Lori O’Neal spent most of her career (nearly 22 years) at Target, rising through the ranks to become head of sales and strategic partnerships. She led a sales team that drove $1B+ in revenue in 2021. She spoke with Street Fight to weigh in on the direction of retail media networks. 

ViralGains and LiveRamp Partner to Expand Reach to Zero-Party Data-Driven Audiences

Share this:

ViralGains, a zero-party data gathering and advertising platform, and LiveRamp, a public data enablement platform, are partnering to expand the reach of ViralGains’ privacy-safe audiences.

A Compliance-Privacy Tsunami Will Slam Into the Data Ecosystem in 2019: Big Changes to Watch

Share this:

SPONSORED, by Neil Sweeney, CEO of Freckle IoT / Killi: The takeaway for 2019 will be consent management. Why is this going to be the trend? Two reasons — the first is because consent management is nonexistent in today’s technology stacks (and, no, the catch-all ‘do you accept’ button will not be sufficient moving forward for consent management). And, second: a compliance/privacy tsunami will bear down on the entire world (not just advertising) in 2019. Every trend in 2019 will tie back to a company’s ability, or inability, to check the box on consent management.

How the Ad Industry Encourages Poor Data Quality

Share this:

Digital advertising is an incredibly sophisticated industry, yet when it comes to selling in the data store, vendors lack incentive and opportunity to focus on quality. Instead, they’re restricted to sales tactics—none of which are good for buyers, brands, or the industry.

Street Fight Daily: Mary Meeker’s Trends for 2018, The State of MarTech Acquisitions

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mary Meeker’s 2018 Deck: Highlights and Analysis… What’s Next in Marketing Tech Investing?… Ad Tech Vendors Wrestle with IAB Europe’s Transparency and Consent Framework…

PlaceIQ Expands Partnership With LiveRamp to Help Brands Offer Personalized Experiences

Share this:

PlaceIQ announced Monday that it is expanding its partnership with LiveRamp. The collaboration aims to empower brands to create more personalized cross-channel experiences for their customers.

Street Fight Daily: New Details on Uber’s Meltdown, AMP’s Commercial Future

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Inside Story of Uber’s Meltdown and the Road to Kalanick’s Exit… For Uber at SXSW, It’s All About Video Storytelling… Urban Airship Announces New Features for Automated Messaging…

LiveRamp Advances Data Identity Resolution in a Safe Place

Share this:

The company’s data store is only two years old, but it hosts more than 100,000 segments with content from 120 data providers. The term “identity resolution” refers to how LiveRamp matches user data points such as ages, genders, locations, incomes, marital statuses, and other information to get a detailed consumer picture.

Street Fight Daily: UberEats Generates Tremendous Growth, How AI Challenges Brands

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… One Surprise Standout for Uber: Food Delivery… AI-Fueled Purchases Will Pose Challenges for Brands, Says Huge CEO… How Instagram Generates Commercial Value Out of Creative…

Commerce Signals and LiveRamp Partner to Create a Sales Data Yardstick

Share this:

Data firm Commerce Signals has partnered with LiveRamp to make data more valuable to merchants and advertisers. The collaboration draws upon sales data from banks and financial networks to enable marketing measurement and optimization across digital publishers and devices.

LBMA Podcast: LiveNation’s LBM Platform, UPS Invests in Deliv

Share this:

On the show: Sodimac lets you sleep on the side of the highway; Yahoo! Japan partners with IndoorAtlas; ASDA + Clear Channel UK; xAD launches MarketPlace; PlaceIQ and LiveRamp work together for TV ads; Geofeedia and Dell partner.

Openings and New Hires at Verve, LiveRamp, and Tapad

Share this:

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Verve appoints a chief revenue officer, LiveRamp hires two new executives, and Tapad brings on new licensing talent.

Street Fight Daily: More Google Searches on Mobile Than Desktop, Twitter’s New Video Ad Model

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Searches Surpass Desktop Searches at Google (TechCrunch)… Video Ads Could Become Twitter’s Biggest Cash Cow Yet (The Next Web)… DuckDuckGo CEO Calls out Google and Says It’s a ‘Myth You Need to Track People to Make Money’ (Business Insider)…