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Location Data Industry Gets Huge Wake-Up Call on Monday; Here’s the Upshot

Joseph Zappa

Location Data Industry Gets Huge Wake-Up Call on Monday; Here’s the Upshot

Platforms, brands, and vendors benefiting from the reams of location data used to hit consumers with highly targeted ads should be paying attention to a change suggested by Google and Facebook’s appearances before government authorities, a New York Times expos√© out Monday, and most importantly the impending arrival of GDPR-like legislation in the United States: 2019 will be the year privacy actually matters, posing a potentially devastating threat to the status quo of the location-based data and marketing industries.