Should SMBs Get Into Content Marketing?

Small businesses need to think like the brands they are. They should follow the same protocol now being established by content marketers: create a portfolio of content; use the new distribution channels and social media to get the word out; and learn how to curate….

What’s the Right Ratio of Editors to Contributors in Hyperlocal?

What is the right ratio for the number of editors required to manage a number of contributors? And as the economics of content change and hyperlocal publishers try new models, should that ratio change? Must it change?