Street Fight Daily: Amazon Boosts Alexa Ordering, What Businesses Need to Know About Chatbots
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Shipping Could Be the Next Billion-Dollar Opportunity for E-Commerce Retailers… Survey Says Most Businesses Already Use the Internet of Things… Startups Should Be Watching as the Supreme Court Decides Samsung versus Apple…
Street Fight Hyperlocal Analyst Predictions for 2016
With 2015 drawing to a close, it’s time again to look ahead to what we can expect in the hyperlocal space in 2016. This year, we did things a little differently. We invited our regular analyst contributors to 1) weigh in on what they felt would be a “sure thing” in the coming year, 2) offer a prediction on something that might get big (but might not happen), and 3) identify something that hyperlocal marketers and merchants really don’t need to worry about. This is the first of several predictions pieces we will feature this week.
Street Fight Daily: Facebook Wants Your TV Ad Budget, Are Ad Blockers ‘Highway Robbers?’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Sheryl Sandberg Says Big Brands Should Spend Their TV Ad Budgets on Facebook (Adweek)… Ad Blocking Companies Are Like Highway Robbers, IAB Says (Wall Street Journal)… Instacart Hires Its First CFO (TechCrunch)…
Breakfast, a Marketing Agency and Hardware Shop, Offers a Peek Into a Post-Mobile World
Last week, Fast Company named Breakfast, a small marketing agency in Brooklyn, one of the top 10 most innovative companies in local. The firm’s newest project, a digital signage system called Points, is the culmination of the company’s two-year-long effort to integrate the Internet into the physical world, and an demonstration of a wider shift in the technology and marketing communities beyond the small screens of the mobile phone into a burgeoning Internet of Things…
Local Marketing in a Post-Mobile World
An explosion in connected devices is forcing marketers to quickly move beyond mobile and address a new set of multi-device marketing challenges. We recently caught up with Sean Muzzy, chief executive North America at Neo@Ogilvy, to take his pulse on brand marketers’ interest in local, and explore how an explosion in connected devices might shape the way businesses communicate with consumers in the real-world…
Emerging Trends Shaping the Future of Parking
The fluctuating need for car parking spaces is a source of frustration and concern for city officials all over the world. In the US alone, there are said to be between 105 million and two billion spaces – which is potentially more than the number of cars in existence across the globe. While during busy periods, such as the holiday season, these extensive parking lots are likely to be filled, most of the time they sit empty and unused.
This is wasteful when growing urban areas are constantly in need of more space for housing, schools, and business development. But an array of technologies and technical processes such as automation, the Internet of Things, and self-driving vehicles promise the potential transformation of parking lots and, with them, cityscapes themselves.