Street Fight Daily: Duopoly Dominance Declines, Macy’s Rolls Out AR & Mobile Checkout
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Duopoly’s Share of the Ad Market Could Decline for the First Time… Demonstrating Where Retailers Are Going, Macy’s Rolls Out Mobile Checkout & AR Feature… The Cambridge Analytica Scandal Won’t Stop Advertisers from Spending on Facebook..
Street Fight Daily: How to Spark Engagement on Instagram, DNAinfo Vets Launch New Pub
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Guardian’s Instagram Strategy is Winning New Readers… Ad Agencies Expect to Stand By Facebook As It Loses Younger Users… Snap Finally Gives Influencers Data on Their Followers’ Engagement…
Street Fight Daily: Google Says Sites Can Still Opt Out of Web Crawling, The Alexa Revolution
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Good News for Yelp — Google Will Continue to Allow Sites to Opt Out of Its Web Crawling… Millions Use Alexa to Shop, and Brands Need to Start Paying Attention… Brand Safety in 2017: Where We’ve Been, Where We’re Going…
Street Fight Daily: In-House Programmatic Expands, Facebook Demotes Engagement-Baiting Posts
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Transparency and Brand-Safety Concerns Drive Expansion of In-House Programmatic… Facebook Will Soon Demote Posts That Beg for Likes, Comments, and Shares… Refinery29 Lays Off Staff, Citing a ‘Correction in the Digital Media Space’…
Street Fight Daily: Social & Mobile Video Dominate Ad Spend, Pubs Go Brick-and-Mortar
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Forrester: Walled Gardens and Mobile Video Will Dominate the Future of Ad Spend… Publishers Set Up Shop on the Streets for the Holidays… BuzzFeed Is Laying Off 100 Employees After Missing Revenue Goals…
Street Fight Daily: Lyft Raises $1 Billion & Eyes IPO, Subscriptions Come to Instant Articles
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Is Said to Explore IPO as It Raises $1 Billion Led by Alphabet… Facebook to Test News Subscription Sign-Up Via Instant Articles… AI Can’t Devise Your Creative, But It Can Handle the Where, What, and When…
Street Fight Daily: Clothing Brands Use AI to Boost Mobile Sales, BuzzFeed Innovates on Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Fashion and Beauty Brands Use AI to Drive Mobile Purchases (Digiday) Working with personalization platform Qubit, DvF set up an algorithm-based discovery feed on its mobile site that’s curated using artificial intelligence and tailored to each user. The feed reflects an assortment that changes, […]
Street Fight Daily: Marketers See Opportunity in Amazon, Facebook Boosts Brand Safety
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Amazon Opens Up Its Ad Business, Marketers See an Opportunity to Shake Up Search… Facebook Updates Ad, Content Guidelines to Woo Advertisers and Publishers… Why Bonobos Thought Selling to Walmart Was Better Than Going Public…
