Street Fight Daily: Facebook Expected to Bring Bidding to In-App Ads, Barriers to Online-Offline Attribution

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Offers Brands In-App Ads… Performance Pricing Pitfalls: The Truth About Offline-Visit Data for Advertisers… TGI Friday’s AI-Powered Marketing Drives $150 Million…

Street Fight Daily: Instagram Creeps Into Payments, Reviews Shape Local Offline Purchases

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Quietly Launches Payments for Commerce… Augmented Reality Heading to 3 Billion Devices, $85 Billion in Revenue… Yelp’s Chad Richard on the ‘Decentralization’ of Reservations…

How Hopper Secures Bookings with Geotargeted Deals

For Hopper, a mobile app for flight and hotel booking, taking advantage of hyperlocal marketing technology means running more than 500 customized campaigns each day, tempting travelers with limited-time deals from their current locations.

Street Fight Daily: Ad Tech Too Crowded for Marketers, Facebook Crackdown on Targeting to Build

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Choosing Mar Tech Vendors Is Challenging for Marketers… Facebook Plans Crackdown on Ad Targeting by Email Without Consent… Amid Heightened Competition, Domino’s Mobile Game Offers Rewards Points..

Street Fight Daily: Brands Have Work to Do on Mobile, CPMs on the Rise

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Consumers Still Widely Dissatisfied with Mobile Shopping Experiences… Study of Digital Ad Prices Finds CPMs on a Steady Rise… Facebook Denies It Collects SMS and Call Data Without Permission…

Street Fight Daily: Duopoly Dominance Declines, Macy’s Rolls Out AR & Mobile Checkout

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Duopoly’s Share of the Ad Market Could Decline for the First Time… Demonstrating Where Retailers Are Going, Macy’s Rolls Out Mobile Checkout & AR Feature… The Cambridge Analytica Scandal Won’t Stop Advertisers from Spending on Facebook..

Street Fight Daily: How to Spark Engagement on Instagram, DNAinfo Vets Launch New Pub

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Guardian’s Instagram Strategy is Winning New Readers… Ad Agencies Expect to Stand By Facebook As It Loses Younger Users… Snap Finally Gives Influencers Data on Their Followers’ Engagement…

Snap Opens Its API to All Brands, Agencies, and Tech Firms

The company is providing open access to its marketing API, a move that will allow brands, agencies, and marketing technology firms to explore advertising on the social platform more freely.

Street Fight Daily: Brands Bet on Dynamic Ads, Inside Uber’s Espionage Operation

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Brands Bet on Smarter Ads… The Tricks and Travails of Uber’s Spies… After Folding in Print, Self Finds Audience of Over 8 Million on Snapchat…

Street Fight Daily: Google Says Sites Can Still Opt Out of Web Crawling, The Alexa Revolution

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Good News for Yelp — Google Will Continue to Allow Sites to Opt Out of Its Web Crawling… Millions Use Alexa to Shop, and Brands Need to Start Paying Attention… Brand Safety in 2017: Where We’ve Been, Where We’re Going…

Street Fight Daily: Instagram Releases New Creative Tools, Bloomberg Launches TV Service on Twitter

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Wants People and Brands to Get Creative for the Holidays… Bloomberg Launches 24/7 News Channel on Twitter… The Guardian’s David Pemsel Says Facebook Doesn’t Value Quality…

Street Fight Daily: In-House Programmatic Expands, Facebook Demotes Engagement-Baiting Posts

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Transparency and Brand-Safety Concerns Drive Expansion of In-House Programmatic… Facebook Will Soon Demote Posts That Beg for Likes, Comments, and Shares… Refinery29 Lays Off Staff, Citing a ‘Correction in the Digital Media Space’…

Street Fight Daily: 2018 Local Ad Spend Projections, Mashable Pivots Away from Video

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 2018 Local Ad Spend to Top $151 Billion… Mashable Is Reeling in Its Video Ambitions After Ziff Davis Sale… SoftBank Is Negotiating a DoorDash Investment Up to $300 Million…

Street Fight Daily: Social & Mobile Video Dominate Ad Spend, Pubs Go Brick-and-Mortar

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Forrester: Walled Gardens and Mobile Video Will Dominate the Future of Ad Spend… Publishers Set Up Shop on the Streets for the Holidays… BuzzFeed Is Laying Off 100 Employees After Missing Revenue Goals…

Street Fight Daily: Shoppers Swarm to Social, Snapchat’s Redesign Goes Live

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… More Facebook and Instagram Users Discussed Last Weekend’s Shopping than Super Bowl… Snapchat Simplifies Design to Spur Use… Benchmark and Menlo Commit to Sell Shares of Uber to SoftBank…

Street Fight Daily: Lyft Raises $1 Billion & Eyes IPO, Subscriptions Come to Instant Articles

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Is Said to Explore IPO as It Raises $1 Billion Led by Alphabet… Facebook to Test News Subscription Sign-Up Via Instant Articles… AI Can’t Devise Your Creative, But It Can Handle the Where, What, and When…

Street Fight Daily: Clothing Brands Use AI to Boost Mobile Sales, BuzzFeed Innovates on Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Fashion and Beauty Brands Use AI to Drive Mobile Purchases (Digiday) Working with personalization platform Qubit, DvF set up an algorithm-based discovery feed on its mobile site that’s curated using artificial intelligence and tailored to each user. The feed reflects an assortment that changes, […]

Street Fight Daily: Amazon Tests New Delivery Service, Foursquare Revamps Developer Site

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Tests Its Own Delivery Service to Rival UPS and FedEx… Foursquare Revamps Its Developer Site as API Usage Soars… Will Messenger Lose Out to Snapchat and Instagram Through 2021?…

Street Fight Daily: Snap Seeks Startups as Advertisers, How AI Could Improve Attribution

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Incentivizes Startups, Especially Mobile-First Companies, to Advertise On It… How AI Could Change Attribution Tools… How Ikea Deploys AR to Improve Its Customer Experience…

Street Fight Daily: Instagram Fuels Communication with Brands, Mobile’s Domination of Search

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 80% of Instagram Users Voluntarily Connect with a Brand on the Platform… Mobile to Account for 80% of Search Budgets by 2021… Google is Building a Competitor to Amazon’s Echo Sho…