6 Influencer Relationship Management Platforms for Brands

6 Influencer Relationship Management Platforms for Brands

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Just about anyone can call themselves a creator these days, and that makes it harder than ever for brand marketers to cut through the noise when putting together their influencer campaigns. With the creator economy on track to become a $100 billion industry, more brands and agencies are searching for tools to source potential brand […]

Influencers Struggle with Measurement as Channel Evolves

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Many marketers still think of influencers as nascent affiliate partners. But as the channel evolves, influencers are seeking more sophisticated tools to assess their value and substantiate their impact as a marketing channel. 

Why Affiliates and Influencers Are Critical to Business Growth

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With modern consumers trusting traditional advertising methods less and less—combined with consistent cost increases across other digital channels—it is more important than ever for businesses to leverage new, more trustworthy, and cost-effective channels. So if you have yet to invest in your partnership channel this year, now is the time to shift your thinking, and here’s how.

Are Brand Ambassadors Replacing Influencers Post-Pandemic?

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The everyday consumer tends to first seek out friends/family and niche influencers (or brand ambassadors) for recommendations rather than celebrity influencers. An ambassador is product-oriented, commission-driven, and incentivized to sell products, rather than being paid per post conditional upon the number of followers they have like an influencer. Being commission-driven, ambassadors will usually get into the nitty-gritty about the product, spelling out why they love it, tips on styling, etc.

Power of Influencers May Be Growing amid Pandemic

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As many as 21% of consumers have made their first-ever influencer-driven purchase since the Covid-19 outbreak struck the US, according to new research by martech firm Valassis.

The firm speculates that this apparent increase in the power of influencers may be related to a boost in social media usage among consumers stuck at home.

Meliá Hotels Uses Local Influencers to Drive Covid-19 Awareness

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Brochures and signage are easy to overlook, but social media influencers are harder to miss. As they work to bring back guests during the Covid-19 pandemic, a number of hotel chains are relying on partnerships with social media influencers to educate guests on the new safety protocols they’ve put in place.

Yes, Brands Can Boycott Facebook — and Still Work with Influencers

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While you want to be safe, pausing your Influencer campaign altogether right now might not be the right move. Yes, even if you are boycotting Facebook, you can still work with Influencers. 

In fact, brands need to work with influencers in order to maintain a social and online presence and remain top of mind for consumers. This is especially critical now as mobile and social media consumption is up and online shopping is increasing, while budgets are up in the air and the election year crowds the marketplace.

Influencer Marketing Stands Out during Pandemic

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Covid-19 is capable of producing a special kind of advertising fatigue in which consumers tire of receiving a maelstrom of indistinguishable messages from brands: This is an especially uncertain time. Here are the precautions we’re taking. This is what we’re doing to help out.

It’s not that these messages aren’t necessary, especially as they relate to safety precautions. The fatigue comes from the unrelenting sameness and impersonal character of the content. That’s where influencer marketers can prove to be a brand’s special weapon, and a new report by influencer marketing platform Linqia suggests marketers are capitalizing on the channel.

Why Brands Are Turning to Influencers During Covid-19

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Brands are on delicate ground as they look for ways to promote their non-essential products during the pandemic. Stay the course with existing marketing strategies, and it looks like the brand is ignoring a global health crisis. Push too strong with coronavirus-themed ads, and brands run the risk of being seen as capitalizing on the tragedy.

The solution that some brands have come up with is to put the ball in the influencer’s court.

How Will Influencer Marketing Survive the Covid-19 Crisis?

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It is against the backdrop of an unprecedented economic downturn that marketing tech makes its pitches to clients this year. On the one hand, it is fair to say cutting-edge marketing may be as important to businesses as ever. With storefronts closed across dozens of states to promote social distancing, businesses need ways to connect with customers, and they need novel, often tech-driven tactics, like curbside pickup, to sell their goods safely. E-commerce, including mobile and social commerce, are also well-positioned to thrive at a time when customers are often left with hardly any other option. On the other hand, with revenue dramatically down for most retailers and consumers averse to in-store spending, digital tools risk being cut from squeezed budgets.

To assess how the swift economic downturn caused by the coronavirus is affecting one of digital marketing’s hottest new sectors, influencer marketing, I connected with Daniel Schotland, COO of influencer marketing company Linqia.

Influencer Marketing Moves into the Mainstream

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Influencer marketing is working its way into the toolboxes of major corporations, and I’m not just talking about Democratic presidential candidate Mike Bloomberg’s meme squad. Household brands including McDonald’s, Walmart, and Anheuser-Busch have turned to Linqia to test the practice.

How to Capture the Attention of Multiscreen Consumers

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We’ll reach for our phones because the TV alone isn’t enough to entertain us, but this constant overstimulation leaves us wanting more. The fact that we’ll often use the ad breaks to check our phones throws the effectiveness of TV advertising into doubt, but the truth is whatever outlet consumers choose, marketers can no longer take a captive audience for granted.

Here are some tips to capture attention in a multi-screen media environment.

6 Ways Brands Can Reach New Audiences with TikTok

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TikTok is currently unavoidable, in particular when it comes to targeting Generation Z. At the moment there seems to be no way for advertisers and marketers to bypass this platform. But what is it exactly, and what advertising opportunities does it offer brands and agencies?

Alexa, Podcasts, and the Role of Voice in Today’s Marketing

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The increasing popularity of smart speakers, digital assistants, and podcasts means we need to begin thinking differently about voice and marketing. That includes tailoring online content to users and how they engage with it, making voice functionality a part of the sales funnel, and creating podcasts or partnering with influencers to reach audiences in a new way. With the right approach, a creative brand could get a considerable head start in this new but quickly developing marketing landscape.

WeQ Launches Influencer Agency, Backing up Influencers with Analytics

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Global mobile advertising firm WeQ announced on Tuesday that it’s launching an agency dedicated to influencers, aiming to pair the analytical power of a broader ad tech firm with the new possibilities for branding offered by the influencer sector of the digital marketing industry.

The Rise of the Micro-Influencer and How Brands Can Deploy Them

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Today, many brands are choosing to work with influencers with a significantly smaller follower count: micro-influencers. Read on for tips on how to tap micro-influencers for your next marketing campaign.

Street Fight Daily: GDPR Challenges Smaller Ad Tech Firms; More Detailed Sitelinks in Google Search?

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… GDPR Has Cut Down Ad Trackers in Europe but Helped Google… The Rise of the Micro-Influencer and How Brands Can Deploy Them… New Format for Google Sitelinks Shows More Site Content in SERP…

5 Influencer Marketing Platforms for SMBs

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Without million dollar marketing budgets, many small businesses are unsure of how to launch their own influencer campaigns. Here are five examples of influencer marketing platforms that these small and mid-size businesses can try.

Ground Signal Looks to Help Brands Understand Location — And Influence Consumers

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We caught up with Ground Signal’s co-founder and CEO Tony Longo to talk about what companies can do to take advantage of location data to target influencers and engage with customers.in real time.