WeQ Launches Influencer Agency, Backing up Influencers with Analytics

Global mobile advertising firm WeQ announced on Tuesday that it’s launching an agency dedicated to influencers, aiming to pair the analytical power of a broader ad tech firm with the new possibilities for branding offered by the influencer sector of the digital marketing industry.

The Rise of the Micro-Influencer and How Brands Can Deploy Them

Today, many brands are choosing to work with influencers with a significantly smaller follower count: micro-influencers. Read on for tips on how to tap micro-influencers for your next marketing campaign.

Street Fight Daily: GDPR Challenges Smaller Ad Tech Firms; More Detailed Sitelinks in Google Search?

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… GDPR Has Cut Down Ad Trackers in Europe but Helped Google… The Rise of the Micro-Influencer and How Brands Can Deploy Them… New Format for Google Sitelinks Shows More Site Content in SERP…

5 Influencer Marketing Platforms for SMBs

Without million dollar marketing budgets, many small businesses are unsure of how to launch their own influencer campaigns. Here are five examples of influencer marketing platforms that these small and mid-size businesses can try.

Ground Signal Looks to Help Brands Understand Location — And Influence Consumers

We caught up with Ground Signal’s co-founder and CEO Tony Longo to talk about what companies can do to take advantage of location data to target influencers and engage with customers.in real time.