7 Smart Ways to Deliver Loyalty Rewards Based on Buying Patterns

Hyperlocal vendors are increasingly marketing their high-tech loyalty programs at small and mid-size businesses, with easier ways for business owners to deliver loyalty rewards based on data captured through the point-of-sale. Here are seven ways merchants can use purchasing behaviors to offer more relevant rewards.

#LDS15 Why Payments Data Is the Next Goldmine for Retailers

What we buy often tells a lot about who we are. That’s why payments data – information about what consumers buy, when they buy it, where they are coming from and every other detail imaginable – has become a goldmine for some retailers. But many retailers either don’t collect it, or are not using it to its full potential…

Marketers Know Even More About Offline Behavior Than You Think

An explosion of cloud-connected devices is spawning a new dataset of offline behaviors — what we called local data — that could help local marketers, sellers and economies better compete with the ecommerce industry…

How Google Wallet’s Ex-Product Lead Plans To Tell Retailers What You Buy

The company offers retailers a chance to link the mountain of data, available about consumers online, to the growing, but relatively opaque, credit card data collected by retailers in stores. Marc Freed-Finnegan, the company’s chief executive, spoke to Street Fight recently about the shift toward a more intelligent brick-and-mortar retail experience…

Street Fight Daily: Amazon Folds Mobile Wallet, Yahoo’s Search Bump

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Amazon To Fold Its Mobile Wallet App Beta On Wednesday (CNet)… Yahoo Sees Big 1.6 Percent Monthly Search Share Gain At Google’s Expense In New ComScore Data (Search Engine Land)… NYC City Council Showdown on Airbnb Rentals on the Agenda (Skift)…

6 Strategies for Creating an Effective Email Newsletter

Crafting the perfect email newsletter is both an art and a science, however there are simple things that business owners can do to ensure that the digital messages they send out aren’t being overlooked or discarded. Here are six strategies that small business owners should utilize when putting together their email marketing campaigns…

8 Ways to Collect More Customer Email Addresses

The desire to add more subscribers to email marketing lists is nearly universal, and the average merchant hopes to increase his or her email list by 28% this year. Here are eight strategies that businesses should consider for collecting more customer email addresses…

Case Study: Local Bakery Chain Scales With Hyperlocal Tools

At Cako, a mini bakery chain in the midst of expansion, co-owner Albert Chen says it’s difficult to provide the same level of customer service when he can’t be present inside all of his stores on a 24/7 basis. One way that Chen is working to avoid the mistakes that other growing businesses have made is by utilizing hyperlocal tools that provide him with data about what products and flavors his customers are buying…

5 Tools to Collect Customer Data Using Checkout Technology

Ecommerce retailers have always had a leg up on brick-and-mortar businesses when it comes to collecting data about their customers’ shopping behaviors and buying habits, but now a group of hyperlocal vendors is providing offline merchants with similar sets of tools. These vendors are using data from a merchant’s POS system to build detailed customer profiles, even in an offline environment…

Street Fight Daily: PayPal Nabs Uber Deal, Facebook Revises SMB Count

A roundup of today’s big stories in hyperlocal content, commerce, and technologyPayPal Nabs Uber Partnership in Pursuit of Mobile Marketplaces (Bloomberg Businessweek)… Facebook Expands Its Definition Of Small Business Pages, Says It Now Has 25M Of Them (TechCrunch)… Digital First Media Will Add Paywalls At Most Of Its Daily Newspapers (GigaOm)…