VIDEO: Hyperlocal Media 2.0 — Events and Email?
The sale of AOL’s local media network, Patch, earlier this year marked something of an end to a lot of the optimism that once surrounded hyperlocal media. As local media veteran Jim Brady says, the category entered the “huddle for warmth” phase of its lifecycle. But a more optimistic tone has begun to return to the industry…
Street Fight Daily: Google Close to Acquiring Waze, Why Yahoo Should Buy Foursquare
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Google Is Close to Acquiring Waze, a Rival in Maps (New York Times)… Checklist: All the reasons Yahoo is going to acquire Foursquare (Quartz)… Call It Groupon 3.0: Deals giant on a Mobile Mission (Crain’s Chicago Business)…
Poll: 66% of Consumers Visit Hyperlocal News Sites
Two-thirds of U.S. consumers visit hyperlocal news sites within their area, according to a recent Street Fight poll, with 9% visiting multiple times per day, 26% visiting on a daily basis, and another 16% doing so weekly. The 500-person survey, conducted on behalf of Street Fight by third-party opinions site Toluna QuickSurveys, reveals an avid and growing reader base…
New Tool Helps Publishers Find National Stories to Localize
A new application unveiled by the Knight News Innovation Lab at Northwestern University promises hyperlocal publishers a new, efficient means of story generation. Currently available in beta, Local Angle offers publishers and editors the platform to search for locally relevant news across the national wire…
Are Community Networks the Final Frontier for Local Publishers?
What if local publishers changed their strategy to focus exclusively on engaging and connecting their community at large? It still requires the great content that they create daily, but also a powerful and relevant search experience for users, more calls to action, and a more native and engaging mobile experience.