These Retailers Are Using Mapping Tech to Change the Shopping Experience

Over the past few years, a number of national retailers have added mapping technology into their mobile apps. Even more retailers have given store associates handheld devices with integrated indoor location features, putting the answers to frequently asked questions—like where products are located and how to get to certain store departments—at their fingertips.

Even though location and mapping technology is embedded into many consumer-facing shopping apps, and it’s used by retailers to fuel both their marketing initiatives and back-end operations, publicly explained use cases from retail brands are rare. Here are five examples of how retailers are applying the technology and using mapping to fundamentally change the in-store shopping experience.

LBMA Podcast: Google’s Just A Line, Walmart & Handy, Snapchat

Also on the show this week: Drive Time Metrics, VisuWall, the Church of England, Macy’s, Home Depot + Pinterest, Philips Lighting.

Street Fight Daily: Black Friday Was a Bonanza, SoftBank Tries to Buy Uber Shares at a Discount

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Black Friday Sales, Click Rates Soar… SoftBank Will Try to Buy Uber Shares at a 30% Discount… Amazon Expands Its Influence on Video Infrastructure…

Street Fight Daily: Big-Box Retailers Report Best Earnings in Years, Mashable Sold for Change

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Investments in Digital Transformation Pay Dividends for Big-Box Retailers… Mashable Sold at Fire-Sale Price of $50 Million to Ziff Davis… Topix Was Getting Crushed by the Duopoly. Now It’s Making Millions Off Them…

Street Fight Daily: Facebook in Another Metrics Scandal, Big-Boxes Partner with Amazon/Google

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… A New Phase for Street Fight… Facebook Tells Advertisers It Can Reach More Young People Than Exist… Kohl’s and Home Depot Sign On to Sell Voice Assistants In-House…

How Football Viewership Trends Impact Brand Advertisers

Sports bars suffered in the wake of declining NFL ratings last season, but a drop in viewership could actually benefit hardware stores, gas stations, and supermarkets, according to a new analysis just released this morning by the location intelligence company Foursquare.

Street Fight Daily: Google Hits Mobile Majority, Foursquare’s Location Cloud

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Now It’s Official: More Google Searches Are Coming From Mobile Than Desktop (AdWeek)… Foursquare Targets Its B2B Pitch With Places And New Location Cloud (TechCrunch)… Apple Store Mastermind’s Startup Will Sell You an iPhone and Set It Up in Your Home (Recode)…

Why Brand Names Matter Less and Less on Main Street

The “brand era” that gave rise to some of the tentpoles of the American economy may soon come to an end. The web, now reachable wherever and whenever through smartphones, can help consumers answer many of the questions that brand once answered…

Why Redbeacon Founder Ethan Anderson Returned to Local

A little over a year after selling Redbeacon to Home Depot, the company’s founder is back on the scene with a new startup, MyTime. Street Fight recently caught up with Anderson to talk about life after Redbeacon, building a local marketplace, and finding a seam in a cluttered hyperlocal space…

Street Fight Daily: Square Puts ‘Business in a Box,’ Google Opens Glass

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Square’s ‘Business in a Box’ Offers a Digital Register for $300 (Wall Street Journal)… Google Will Offer Its Glasses to Select Few (New York Times)… Patch Reportedly Cuts Editors in Lead Up to Pivot (Business Insider)…

Street Fight Daily: Yahoo Cools On Local, Google To Update Wallet

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Mayer: Yahoo Not Planning To Invest In Local Search Right Now (Search Engine Land)… A New Version Of Google Wallet Is ‘Coming Soon’ (Business Insider)… Redbeacon Home Services Marketplace Launches Android App, Refocuses On Mobile (TechCrunch)…

Will eBay Be the Next Giant in Local?

It’s not just about where users are spatially, or what device they’re on. It’s a function of where they are in the proverbial purchase funnel — the increasingly convoluted path between offline and offline worlds that leads from awareness to purchase. “The boundaries between the physical and digital world have disappeared, says WHERE’s Walt Doyle, “and the purchase funnel has become a purchase pretzel.”

Local Stores Become Showrooms for Online Buying (Part II)

Following up on a recent column about mobile local shopping data (and the dreaded “showrooming” effect), I had the chance to catch up with eBay’s head of local, and Milo founder, Jack Abraham to talk a bit about where the space is headed…

Street Fight Daily: 01.23.12

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Mason: Groupon Has 10,000 Employees, 70% Outside of U.S. (TechCrunch)…

CBS Local Deal Opens Door for Pureplay (NetNewsCheck)…

Why 2012 Is the Year of Mobile Advertising (Mashable)…

PODCAST: This Week in Location-Based Marketing — Fondu CEO & More

In this episode, hosts Rob Woodbridge and Asif Khan discuss Home Depot’s campaign with Pandora, Rogers entering the daily deals business in Canada, MojoStreet, and Schemer. This week’s special guest is Gauri Manglik, CEO of Fondu…