What Kinds of Mobile Ads Are Most Effective?

Mobile advertising works best when it’s not in the form of a banner ad. On a panel at the Mobile Loco conference in San Francisco this week, participants agreed that the most promising approach is serving interesting content formatted to smartphones and tablets as a part of a contextual marketing strategy. The more an advertisement looks like a mobile app, the more consumer acceptance it will garner…

PODCAST: This Week in Location-Based Marketing — Apple, Facebook, Yelp

In this week’s episode, hosts Rob Woodbridge and Asif Khan look at what the iOS maps and Yelp integration means for Apple; Facebook’s “Friends Near By” folly; Yammer winning the Microsoft lottery; and are smartphones helping in-store sales? Plus special guest Holger Leudorf of Foursquare talks about find vs. search…

PODCAST: This Week in Location-Based Marketing — Google, Foursquare

In this week’s episode, hosts and Asif Khan wonder if Facebook is really launching a location-based ad platform. They also look at why Google is getting into fleet and resource management. Special guest Holger Luedorf, VP Business Development at Foursquare.