Groupon | Street Fight - Part 30

Street Fight Daily: 04.07.11

David Hirschman

Street Fight Daily: 04.07.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Examiner.com CEO Rick Blair doesn’t like the implication that his network of hyperlocal sites is effectively a “content mill.” He describes “examiners” as specialists in old-school and new media reporting with a local flair. (Mediabistro)…

Groupon is taking another move beyond its core deal-of-the-day business with the launch of home and garden deals. This, like its recent location-based changes, are part of a broader strategy to better match offers to specific interests of its subscribers. (Crain’s Chicago Business)…

“We are entering what might be called Hyperlocal 2.0, and the market is still up for grabs,” writes Tom Rosenstiel. “But how to produce local content remains a mystery.” (Washington Post)…

Street Fight Daily: 04.06.11

David Hirschman

Street Fight Daily: 04.06.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Hyperlocal network Examiner.com has often been frustrated by being lumped in with the so-called “content farms.” So, over the past year, it’s instituted a process to shore up the quality of its posts and contributors. (Paid Content)…

As developers build rich layers of information atop location data, our understanding of the world is changing. Foursquare is the tip of the iceberg. The new wave of hyperlocal data is surging, writes Shane Snow. (Mashable)…

The “Top 6″ local online companies in ad revenue have abundant local content — but none of it is news. Instead, the ads and associated shopping information are the content. (Poynter)…

Street Fight Daily: 04.05.11

David Hirschman

Street Fight Daily: 04.05.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Living Social says it expects $1 billion in revenue this year. The company has also quietly raised $400 million in funding to catch up with Groupon. (Business Insider)…

Back in June of 2009, then-new CEO Tim Armstrong made two acquisitions to move AOL into the local space: Patch and Going. While the verdict is still very much out on Patch, it’s clear that AOL is at least committed to it. Going? Not so much. (TechCrunch)…

Can the Groupon model save newspapers?
Earl Wilkinson notes that the company is the number one search term on his newspaper association site, and gives a rundown of the stats. (INMA)…

Street Fight Daily: 04.04.11

David Hirschman

Street Fight Daily: 04.04.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Craigslist, long blamed as the killer of newspaper classifieds (and, by extension, local news), may have jumped the shark. (Business Insider)…

Daily deal sites, most notably Groupon, are taking over the landscape that once belonged to the local newspapers. Whether those newspapers that survive can reinvent themselves is yet to be seen. (Daily Deal Media)

Gowalla says it will double the size of its operations this year and reshaping itself as a “social Lonely Planet.” (Independent)…

Street Fight Daily: 03.31.11

David Hirschman

Street Fight Daily: 03.31.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
According to a new study by Borrell Associates, the portion of the local online advertising market held by internet “pureplays” (as opposed to outlets affiliated with other media) is no longer expanding. For the third year in-a-row, the share of revenue going to pureplays has stayed the same. (PoMo Blog)…

Gordon Borrell on what is driving local advertising growth, why newspapers will fall behind the internet, and why Groupon is such a success. (Media Life)…

As everyone from the largest of media companies to independent local hyperlocal news sites seek to capitalize on the $30B local advertising market, which hyperlocal business models are succeeding and why? How will hyperlocal news change the world of journalism? (ScribeMedia)…

Street Fight Daily: 03.30.11

David Hirschman

Street Fight Daily: 03.30.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Are expiration dates on Groupon deals illegal? Groupon was sued eight times in all of 2010 — but in 2011, that pace has increased. It’s been sued in federal court 12 times this year. (PaidContent)…

CBS Local Digital Media and CityGrid Media have partnered on an advertising/listings initiative targeting local businesses that want to get broad exposure to online and mobile consumers across the country. (Broadcasting & Cable)…

How to start your own local news site. Tips from a Berkeleyside co-founder. (10,000 Words)…

Street Fight Daily: 03.29.11

David Hirschman

Street Fight Daily: 03.29.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.Ex-TBD chief Jim Brady joins Journal Register “to lead the Digital Transformation of all of its newsroom on all platforms.” (Journal Register Company Press Release)… A new study from Borrell Associates has found that national Internet pure-plays Autotrader.com and Groupon have taken the lead in generating advertising dollars in many local markets. (NetNewsCheck)… Human participation — and thus social media — is central to successful hyperlocal platforms. It’s all about community empowerment. Here are 4 interesting hyperlocal social media ideas. (eMedia Vitals/Ron Mwangaguhunga)…