Street Fight Daily: 05.20.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.… Main Street Connect, which owns 10 hyperlocal news sites in Connecticut, just picked up CentralMassNews, which owns ten local news sites in central Massachusetts. That means the company will soon have 52 sites — when you include 32 sites that the company says it is launching next month in Westchester County, N.Y. (Paid Content)…
What can Foursquare tell us about how people live? New infographic data from the location-based social network, gives a pretty good picture of life for a certain demographic in New York and San Francisco. (Wall Street Journal)…
With Quiznos, Groupon Tries to Prove It Can Spur Repeat Business
In an attempt to show its deals aren’t all one-offs, Groupon yesterday announced a deal with repeat business built in — a punch card for eight sandwiches or salads at Quizno’s sub shops worth approximately $50, offered for nearly half price.
Street Fight Daily: 05.19.11
Google Places has announced a new feature that lets you import the places you’ve checked-in to on Foursquare into Google to rate and review. (ReadWriteWeb)…
Zaarly is looking to be a sort of Craigslist for local mobile users, helping buyers find a quick way to obtain what they’re looking for from neighbors and local merchants. (GigaOm)…
Street Fight Daily: 05.17.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.… Local directory company Yell Group has set a July timetable for announcing the conclusion of its strategic review, which it set in motion early this year in the face of continuing declines at its printed Yellow Pages business. (Paid Content)…
Groupon and Scvngr’s moves last week demonstrated how daily deals and geo-social are on a collision course. Here’s why Facebook might be a step behind other marketing options for deals and geo-social. (Clickz)…
Street Fight Daily: 05.12.11
Murphy USA, a gas station chain with 1,000 locations situated in the parking lots of Walmart and Sam’s Club stores, announced Wednesday that it’s offering $2 off a $20 purchase of gas with a Foursquare checkin. (Mashable)…
Gannett Co. is in the process of launching dozens of hyperlocal Web sites in 10 different markets, in a bold and risky initiative. DataSphere handles ad sales for Gannett’s hyperlocal sites, which are viewed as a growth medium because they provide smaller local businesses with an affordable, highly targeted ad platform. (NetNewsCheck)…
Yelp’s international sites have been growing like crazy, with non-U.S. traffic doubling in the past year….
Street Fight Daily: 05.11.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
Groupon has just launched Groupon Now, the company’s much-anticipated time-based deals app that wants to redefine how society eats and shops. The simple application within Groupon’s mobile apps gives a user the ability to find local deals in realtime. (Mashable)…
Google has announced the opening up and general availability of the Google Places API. The service gives developers access to Google’s database of restaurants, bars, hotels and various other points of interest. (ReadWriteWeb)…
Street Fight Daily: 05.09.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
Groupon is preparing to launch Groupon Now, a mobile app that will connect customers with real-time coupons for retailers in their vicinity. Tap the app’s “I’m hungry” button, and you might be offered a discount on a slice at a pizza parlor a few blocks away. But you’ll have to move fast: The deals will be time-sensitive and good for just a few hours. (CNN/Money)…
Lauren Fisher writes that “2011 could be the year that the check-in arrives, albeit differently to how we thought it might look.” (The Next Web)…
Street Fight Daily: 04.12.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
Patch’s local news module widget is hardly a new idea, but it’s one that few local newspaper companies have made work, despite the economy of its potential costs and benefits. Will Patch leapfrog newspaper sites with this old-is-new innovation? (Newsonomics)…
Twitter’s Local Trends feature has now expanded to 70 more places. This seems likely to foreshadow a future when advertisers will be able to purchase trending topics on a local level. (ReadWriteWeb)…
Four unsolicited lessons that Groupon’s Andrew Mason should take from what Facebook’s Mark Zuckerberg just did in China. (Forbes)…
Groupon Pulls a Netflix with Groupon Now (and That’s a Good Thing)
As with other Groupon subscribers, a $10 credit landed in my in-box this week. The catch? I have to subscribe to Groupon’s mobile app. It’s part of the ongoing and accelerating full-court press by the biggest daily deal site around the launch of Groupon Now, a geotargeted deal product with much tighter time limitations. This is part of Groupon’s grand plan to shift towards becoming a real-time, location specific, expiring inventory deal site rather than a glorified coupon clipper. … Give Groupon credit for taking a page from the Netflix playbook in rapidly moving to seize a better sales mechanism after spying the declining value of its existing one.