How Google’s Review Attributes Expansion Impacts Local Businesses

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Businesses that understand these changes and find ways to harness review attributes stand to see major gains in search. Google’s new feature could be a big improvement for small and mid-size businesses, in particular, since it provides marketers with both comparative structured feedback and sentiment. But whether businesses benefit from Google’s decision to expand review attributes into new categories depends largely on how they capitalize on the changes.

With GatherUp Acquisition, ASG Expands Into Reviews Space

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Mike Blumenthal says the acquisition by ASG gives GatherUp greater access to organizational value, helping the company build better products and processes faster and more robustly. He expects there to be virtually no change in GatherUp’s day-to-day activities. All of the company’s teams—including sales, customer success, engineering, and management—will remain intact following the acquisition. Aaron Weiche will stay on as CEO. Although GatherUp was founded in San Jose, the company employs a distributed team that is now focused in Minneapolis, Minnesota.

Street Fight Daily: Amazon’s New Brick-and-Mortar Highlights Local, Quality; New Hires in Hyperlocal

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Amazon’s New Store in NY Offers 4-Star+ Products Trending with New Yorkers… New Hires at Adsquare, IAB, GatherUp… No Data? No Problem! Build Loyalty Despite Lack of Data…

New Hires at Adsquare, IAB, GatherUp

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Every two or three weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries.  This week includes new hires at PebblePost, dataPlor, and Snapsheet.

GetFiveStars Expands Its Capabilities, Rebrands as GatherUp

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GetFiveStars, which helps businesses generate feedback from customers and capitalize on that feedback to better serve them, is rebranding as GatherUp. The name change intends to convey an increasingly holistic approach to customer engagement.

Street Fight Daily: What Ad Tech Consolidation May Look Like, GetFiveStars Rebrands as GatherUp

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… What Ad Tech Consolidation Will Look Like… GetFiveStars Expands Its Capabilities, Rebrands as GatherUp… Mary Meeker Is Leaving Kleiner Perkins…