Is Black Friday’s Importance Waning for Brick-and-Mortar Retailers?

As consumers do more of their holiday shopping online, brick-and-mortar retailers are working harder than ever to capitalize on evolving foot traffic patterns. Data scientists at Foursquare analyzed foot traffic trails from U.S. users to try and predict what next weekend’s sales numbers might look like.

Street Fight Daily: Snapchat Taps Foursquare For Sharper Location Data, xAd Raises Additional $42.5M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Signs Data Deal with Foursquare for Better Targeted Geofilters… Verizon Invests Further in Location Data, Ad Capabilities, Buying LQD Wifi to Expand IoT Strategy… Samsung Buys Harman International for $8 Billion in Bet on Connected Cars…

Street Fight Daily: Brands Leverage Apple Search Ads, Yelp Struggles Internationally

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Big Brands Are Already Targeting Their Competitors with Apple Search Ads… Yelp, Struggling Internationally, Lays Off 175 In Sales and Marketing… Foursquare Licenses Drawbridge’s Cross-Device Identity Data for Location Intelligence…

Foursquare’s Rosenblatt: ‘Location Is the Atomic Unit of Mobile’

Foursquare has gone from check-in darling to an under-recognized data powerhouse. But in that transition, it’s more successful than ever. And its primary emphasis has remained the entire time: real-world consumer behavior. Meanwhile, the ad industry’s hunger for location data grows.

Street Fight Daily: Groupon Acquires LivingSocial, Businesses Use Ride-Sharing to Create Revenue

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon is Buying LivingSocial, Plans to Downsize Business to 15 Markets from 27… Snaplytics Debuts Snapchat Revenue Measurement Tool to Inform Brand Marketing… Google Voice Search Comparison Shops on Mobile, Creating Audio Ad Opportunity…

#SFSNYC: How Marketers Are Closing in on the Holy Grail of Mobile Attribution

“What’s super interesting is the fact that we now have a bridge between the digital and physical world,” said Foursquare’s Steven Rosenblatt, talking about how this new rise in data makes it much easier to see what’s going on down to the hyperlocal level.

Street Fight Daily: Facebook’s Virtual Reality Web Browser, Millenials Prefer Text-Delivered News

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… What Brands Should Know About Facebook’s New Virtual Reality Web Browser… Pew Research Shows Young Adults Prefer Text-Delivered News Over Video… Snapchat Parent Working on IPO Valuing Firm at $25 Billion or More…

5 Ways to Rethink Marketing Measurement

New advances in advertising technology finally allow marketers to better understand how online ads impact offline behavior. Here are five ways that every marketer needs to rethink marketing measurement in order to better reach their consumer base.

Foursquare’s Location Analysis Digs Into Brand Preferences of Festival Attendees

Location data is increasingly being used to market to consumers beyond traditional store walls. Whether the data comes from Foursquare or other competing location intelligence firms, it’s being used to demonstrate which mobile ads drive people to physical stores with real-time feedback.

Street Fight Daily: Retailers Use Snapchat to Target Millennials, Walmart Buys Jet.com

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart is Buying Jet.com for $3 Billion and Will Announce the Deal Monday… With Hype Faded, Foursquare Tries Reinvention as a Data Business… Some Retailers Ignore Snapchat, While Others Capitalize with Lens and Geofilter Ads…

The New Proximity: A Second Phase in Mobile Brings Here and Now to Life

The first phase of mobile software relied on us to express a desire and thereby to enable a service. Our actions initiated services that capitalized on the phone’s ability to maximize proximity. Now we’re entering a second phase where, for many of us, connectivity and location awareness will be active for longer stretches of our days.

Street Fight Daily: Foursquare Debuts Attribution Dashboard, MyTaxi Merges with Hailo

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare Debuts a Dashboard for its Foot Traffic Measurement System… MyTaxi Reportedly to Merge with Hailo in Bid to Compete with Uber… Verizon-Yahoo Deal is the Best Possible Outcome for Consumers and Marketers…

Foursquare President: ‘Huge’ Industry Developing Around Location Intelligence

As the company maps consumers’ digital actions to where they are and what they do in the real-world, it is looking to become the “Nielsen of the real-world.” Street Fight recently spoke with Foursquare president Steven Rosenblatt about the explosion of location data, and why there is a big opportunity in connecting the dots between ads and store visits.

Street Fight Daily: Pokémon Go and Local Commerce, Millennials and Retail

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare President: ‘Huge’ Industry Developing Around Location Intelligence… Pokémon Go Gets Consumers Back to the Mall, But Will They Shop?… Lyft and GM Expand Express Drive Driver Rental Program…

LBMA Podcast: Twitter/Foursquare, Amazon Dash, Verve/Roximity

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Pinterest, Danone + INRIX, KWIK, Dolce & Gabana, Rover, KFC India, Gimbal + Health Media Network, xAd + Comscore.

Scaling the Neighborhood: A Community Focus for Local Services

So far, digital services, even those focused on local, have done more to atomize local communities than unite them, training us to rely on anonymous resources for the information and recommendations we used to get from our friends and neighbors.

Street Fight Daily: Foursquare’s Swarm Offers Check-in Rewards, Yahoo Debuts Chatbots

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare’s Swarm Now Rewards You for Check-Ins… Yahoo Enters the World of Chatbots… Google is Bringing New Ad Types to AMP…

Street Fight Daily: Google Maps to Feature Local Ads, Foursquare’s Restaurants Bot

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps Will Feature Local Search Ads for Businesses… PlaceIQ Releases Location Data Accuracy Study, Debuts ‘Dynamic Distancing’ Tech… Foursquare Just Quietly Released a Bot for Finding Restaurants…

Openings and New Hires at Blueshift, Upserve, OpenTable and flok

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Foursquare, Thumbtack, and Search Influence.

Street Fight Daily: Uber Taking Bids for Its Cloud Business, Google Launches Local News Tag

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Launches Local Source Tag to Help You See More Local News… Amazon to Launch a Blue Apron-Like Recipe Delivery Service This Fall… Microsoft, Google, and Amazon Might Be Going to War Over Uber’s Cloud Business…