Foursquare | Street Fight - Part 30

Street Fight Daily: 04.20.11

David Hirschman

Street Fight Daily: 04.20.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

The activity in Foursquare gives local merchants special insight behind the check-in in order to improve customer relationships, such as understanding who these people are, how often they visit, where else do they go, do they come in with certain friends,” says CEO Dennis Crowley. (Fast Company)…

A new report from Borrell Associates has found that online employment want ads have become a $5 billion business, representing nearly 15% of all online advertising. (NetNewsCheck)…

Curbed, the online real estate news blog, and Eater, a sister publication which focuses on the “latest restaurant openings, chef squabbles, and industry gossip,” opened for business yesterday in Seattle. The city has long been a center of hyperlocal news experimentation. (GeekWire)…

Gowalla’s Josh Williams: Groupon Is One-Dimensional

David Hirschman

Gowalla’s Josh Williams: Groupon Is One-Dimensional

Location-based check-in service Gowalla is kind of a virtual tour guide, to use the analogy of the day for such companies. Mobile users log in with their location and get information about the places around them, nearby businesses and places their friends recommend. Gowalla integrates both Facebook Places and Foursquare check-ins, and lets users share photographs tagged to places.

Street Fight spoke to the company’s CEO, Josh Williams, who called Groupon “one-dimensional” for now, and discussed the scramble for local ad dollars, the inseparability of mobile and location, and the persistent privacy problem around check-ins...

Street Fight Daily: 04.07.11

David Hirschman

Street Fight Daily: 04.07.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Examiner.com CEO Rick Blair doesn’t like the implication that his network of hyperlocal sites is effectively a “content mill.” He describes “examiners” as specialists in old-school and new media reporting with a local flair. (Mediabistro)…

Groupon is taking another move beyond its core deal-of-the-day business with the launch of home and garden deals. This, like its recent location-based changes, are part of a broader strategy to better match offers to specific interests of its subscribers. (Crain’s Chicago Business)…

“We are entering what might be called Hyperlocal 2.0, and the market is still up for grabs,” writes Tom Rosenstiel. “But how to produce local content remains a mystery.” (Washington Post)…

Street Fight Daily: 04.06.11

David Hirschman

Street Fight Daily: 04.06.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Hyperlocal network Examiner.com has often been frustrated by being lumped in with the so-called “content farms.” So, over the past year, it’s instituted a process to shore up the quality of its posts and contributors. (Paid Content)…

As developers build rich layers of information atop location data, our understanding of the world is changing. Foursquare is the tip of the iceberg. The new wave of hyperlocal data is surging, writes Shane Snow. (Mashable)…

The “Top 6″ local online companies in ad revenue have abundant local content — but none of it is news. Instead, the ads and associated shopping information are the content. (Poynter)…

Street Fight Daily: 04.05.11

David Hirschman

Street Fight Daily: 04.05.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Living Social says it expects $1 billion in revenue this year. The company has also quietly raised $400 million in funding to catch up with Groupon. (Business Insider)…

Back in June of 2009, then-new CEO Tim Armstrong made two acquisitions to move AOL into the local space: Patch and Going. While the verdict is still very much out on Patch, it’s clear that AOL is at least committed to it. Going? Not so much. (TechCrunch)…

Can the Groupon model save newspapers?
Earl Wilkinson notes that the company is the number one search term on his newspaper association site, and gives a rundown of the stats. (INMA)…

Check-Check-Check-Check-Check-Check in Everywhere

Rick Robinson

Check-Check-Check-Check-Check-Check in Everywhere

That terrible choice you had to make every time you wanted to check in (which service do I use?? Brightkite? Foursquare?) has been tackled by a few different players of late, including Footfeed and Check.in. No longer do you have to pick your favorite child – a nanny-app will log you into all at once. But Footfeed will help you get proper credit for those checkins – hey, become mayor/king/sultan/boss of your fave coffee shop all at once…