Street Fight Daily: 08.12.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

An upcoming promotion with RedBox deal seems to go against Foursquare’s whole raison d’être — which is all about getting users out and about. But the new users that result will become increasingly valuable, particularly as Foursquare focuses not just on letting users share where they are now, but to suggest where they should be going. (GigaOm)…

Should investors run screaming from Groupon? Is it an overrated, hyped-up scam? Are we in the middle of another tech bubble? Well, Groupon does seem rather prone to hyperbole, perhaps because its business has proved so worthy of it in its mere months of existence. (Slate)…

Case Study: Creativity Counts When Putting Together Foursquare Specials

Tracy McMahon, the proprietor of  CoCo’s Sunset Grille on Tybee Island, Ga., has come up with some interesting Foursquare deals to attract new customers and engage existing fans…

Street Fight Daily: 08.08.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon’s subscribers have more than doubled to 115 million so far this year, according to a person familiar with the situation. Groupon had 50.58 million subscribers at the end of 2010. That jumped 64 percent to 83.1 million at the end of the first quarter. Since then, the number of subscribers has climbed to 115 million, the person said. (Reuters)…

While it may be curious that advertisers, investors, and Foursquare’s ever-growing horde of users continue to maintain faith in the company’s fortunes, this allegiance has almost entirely to do with the enchantments of a single person: founder Dennis Crowley. (Ad Age)…

Foursquare Dominates the Week

The best or biggest deal, assertion, investment or other strategy this week. Who: Foursquare What: A revenue plan, a growth strategy and a (small) design upgrade A slew of developments came out of location-based social network Foursquare this week, just days after the company announced it would partner with Groupon to share the daily deal […]

Street Fight Daily: 08.05.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

“Location is no longer a service like maps or navigation, but increasingly an enabler of new product experiences,” writes Forrester’s Thomas Husson. “In a nutshell, the very notion of location-based services doesn’t not mean much anymore.” (Moco News)…

Mayorships, stickers, badges — these are the rewards new mobile apps confer on us for supplying them with the data of our daily activities. But there’s one potential stumbling block which could stop this gamification going global: the rest of the world might not be as competition-crazy as Americans are. (PaidContent)…

Street Fight Daily: 08.04.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Location-based media company JiWire reports seeing increases in the sharing of and the demand for local deals, like those offered by Groupon, LivingSocial and others, since last quarter. According to data from a recent survey, sharing of deals has increased by 21% and demand is up 20% from Q1 2011. (ReadWriteWeb)…

LivingSocial’s Groupon Now-killer, LivingSocial Instant, appears to now have an ad unit that promotes specific deals. This adds a new layer to how daily deals can be promoted or sold. (Business Insider)…

Street Fight Daily: 08.03.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Foursquare has launched an update that allows anyone to sign up for a brand page that can push tips and check-ins to followers on Foursquare, as well as to Facebook and Twitter. Users had already been able to add new locations to the service, but, until yesterday, there was no good way for most places to actively reach out to users. (ReadWriteWeb)…

Despite the regular carping from pundits on the sidelines, LivingSocial believes it can show that daily deals are a good deal for businesses, and thus a sustainable long term industry. The company has released the results of a recent survey to bolster its argument. (Business Insider)…

Street Fight Daily: 08.02.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Google has snapped up The Dealmap, an aggregator of nearby shopping deals, in an acquisition that furthers its Google Offers ambitions. The purchase, whose price was not disclosed, shows that Google is proceeding even without its unsuccessful $6 billion bid for Groupon last year. (GigaOm)…

The original Yankee Stadium was demolished in 2010, but some of the seats have survived and are now being used in a novel Facebook Places campaign for MasterCard that uses QR codes to establish location. (Mashable)…

Street Fight Daily: 08.01.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Foursquare is looking to cash in on all those check-ins. The company is nearing a decision to start charging the 500,000 registered merchants which access a suite of Foursquare services that are now free, but won’t be forever, the company said. (New York Post)…

More than 91 million US consumers will use the internet through a mobile device at least monthly by the end of this year, and research shows that the increase in on-the-go web usage goes hand in hand with more search activity for local content. (eMarketer)…

Street Fight Daily: 07.29.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Foursquare users in the U.S. and Canada will start to see Groupon’s daily deals in the Explore tab of the application and on Foursquare.com beginning today. Groupon has become Foursquare’s sixth and latest daily deals partner. (Mashable)…

Are targeted local deals services cutting news organizations out of the market that used to keep them afloat, just like Craigslist did to their classifieds? (ReadWriteWeb)…

Gilt City’s Richardson: Aiming Offers at the Local Elite

Most online ventures aimed at local markets tend to cast a wide net — targeting content or offers to a wide swath of consumers based solely on their location, and pulling sponsors and advertisers from local merchants. Gilt City, the localized offers arm of Gilt Groupe, has taken another route, targeting only the very wealthiest consumers in a handful of around the country with pricey-and-luxurious member offers and and events (featuring brands that aren’t necessarily local in nature)…

Case Study: Philadelphia Museum Uses Foursquare to Increase Awareness

Spreading the word about summertime events can be difficult for a museum located in the middle of a university district. That’s one reason Philadelphia’s Penn Museum got creative when it came to advertising its music series this year. The museum’s community manager, Josh Lawrence, has started using tools like Foursquare and LivingSocial to promote events that […]

Case Study: Online Marketing In a Small Town

When Todd Kuhns opened Pickler’s Famous earlier this year, he hoped to save money on advertising by creating buzz online. Unfortunately, the Kirksville, Mo., ice cream parlor owner has found that many residents of his small town are reluctant to use tools like Foursquare and Twitter. So, he’s developed a blended approach to advertising that […]

Street Fight Daily: 07.13.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Zaarly, which just launched an app for Android, connects buyers and sellers in a localized market place, reverse Craigslist-style, by allowing users to post what they’re looking for (beer, a massage, or an iPad), how much they’re willing to pay for said good or service, and how soon they need it. (TechCrunch)…

AT&T Interactive has announced the formal launch of in-app local ads on its mobile ad network. The rollout will allow developers to target ads based on a user’s location and potentially earn more revenue from higher ad rates. (MediaPost)…

Street Fight Daily: 07.12.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Foursquare hopes to ease its revenue problem with a series of pacts to remarket daily coupon deals from LivingSocial, Gilt Groupe and AT&T Inc. to its 10 million users. A similar deal with Groupon is also said to be in the works. (WSJ)…

Groupon made updates to its terms of service and privacy statement last weekend to reflect new ways the company collects and shares user data. Now if users opt to share their location data through Groupon Now, the company will track user location and be able to share it with several sources. (ReadWriteWeb)…

Announcing Street Fight’s First Annual Hyperlocal Industry Summit

Street Fight is proud to announce our first annual industry summit, which will bring together leading minds from across the hyperlocal industry on October 25th-26th in New York City. Participants will include top executives from Patch, Topix, Fwix, Yipit, Gilt City and many more. Buy your ticket before July 31 and save $200!

Street Fight Daily: 07.07.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Groupon’s S-1 filing for an IPO last month certainly got a lot of negative ink. Rattled by the intense media and analyst reaction to the filing, sources said the Chicago-based company commissioned a poll of its consumers and merchants to gauge the impact. (AllThingsD)…

Two weeks ago, Foursquare announced that there were over 10,000,000 people using the service. Now the company has announced that it has over half a million merchants signed up as well. (Foursquare Blog)…

Street Fight Daily: 07.06.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups…

Gilt City, the local daily deals counterpart of high-end flash sales site Gilt, has established a private loyalty rewards program using Facebook Groups. (Mashable)…

Foursquare released a new feature yesterday: Notifications. Unlike the push notifications for check-ins you’re used to seeing on the Foursquare mobile apps, these new Notifications focus on other activities on Foursquare “beyond the check-in.” (TechCrunch)…

Case Study: Optometrist Uses Foursquare to Court Tech-Savvy Patients

For self-avowed tech junkie Nathan Bonilla-Warford, Foursquare is more than just a tool for discovering new restaurants and keeping up with friends. It’s also one of the primary ways he markets his business as an optometrist and the owner of Bright Eyes Family Vision Care in Tampa, Florida…

Street Fight Daily: 06.22.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Daily deal aggregator Yipit just raised $6 million in a series B led by Highland Capital Partners. The company tracks 335 active deal services in 32 cities in North America. (TechCrunch)…

Foursquare has released version 3.2 of its iPhone app. Users will be pleased to find that Foursquare has streamlined the check-in process and improved its “Explore tab,” enabling users to navigate between nearby locations that are recommended as well as trending. (Mashable)…