Street Fight Daily: 08.05.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

“Location is no longer a service like maps or navigation, but increasingly an enabler of new product experiences,” writes Forrester’s Thomas Husson. “In a nutshell, the very notion of location-based services doesn’t not mean much anymore.” (Moco News)…

Mayorships, stickers, badges — these are the rewards new mobile apps confer on us for supplying them with the data of our daily activities. But there’s one potential stumbling block which could stop this gamification going global: the rest of the world might not be as competition-crazy as Americans are. (PaidContent)…

Street Fight Daily: 08.04.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Location-based media company JiWire reports seeing increases in the sharing of and the demand for local deals, like those offered by Groupon, LivingSocial and others, since last quarter. According to data from a recent survey, sharing of deals has increased by 21% and demand is up 20% from Q1 2011. (ReadWriteWeb)…

LivingSocial’s Groupon Now-killer, LivingSocial Instant, appears to now have an ad unit that promotes specific deals. This adds a new layer to how daily deals can be promoted or sold. (Business Insider)…

Street Fight Daily: 08.03.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Foursquare has launched an update that allows anyone to sign up for a brand page that can push tips and check-ins to followers on Foursquare, as well as to Facebook and Twitter. Users had already been able to add new locations to the service, but, until yesterday, there was no good way for most places to actively reach out to users. (ReadWriteWeb)…

Despite the regular carping from pundits on the sidelines, LivingSocial believes it can show that daily deals are a good deal for businesses, and thus a sustainable long term industry. The company has released the results of a recent survey to bolster its argument. (Business Insider)…

Street Fight Daily: 08.02.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Google has snapped up The Dealmap, an aggregator of nearby shopping deals, in an acquisition that furthers its Google Offers ambitions. The purchase, whose price was not disclosed, shows that Google is proceeding even without its unsuccessful $6 billion bid for Groupon last year. (GigaOm)…

The original Yankee Stadium was demolished in 2010, but some of the seats have survived and are now being used in a novel Facebook Places campaign for MasterCard that uses QR codes to establish location. (Mashable)…

Street Fight Daily: 08.01.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Foursquare is looking to cash in on all those check-ins. The company is nearing a decision to start charging the 500,000 registered merchants which access a suite of Foursquare services that are now free, but won’t be forever, the company said. (New York Post)…

More than 91 million US consumers will use the internet through a mobile device at least monthly by the end of this year, and research shows that the increase in on-the-go web usage goes hand in hand with more search activity for local content. (eMarketer)…

Street Fight Daily: 07.29.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Foursquare users in the U.S. and Canada will start to see Groupon’s daily deals in the Explore tab of the application and on Foursquare.com beginning today. Groupon has become Foursquare’s sixth and latest daily deals partner. (Mashable)…

Are targeted local deals services cutting news organizations out of the market that used to keep them afloat, just like Craigslist did to their classifieds? (ReadWriteWeb)…

Gilt City’s Richardson: Aiming Offers at the Local Elite

Most online ventures aimed at local markets tend to cast a wide net — targeting content or offers to a wide swath of consumers based solely on their location, and pulling sponsors and advertisers from local merchants. Gilt City, the localized offers arm of Gilt Groupe, has taken another route, targeting only the very wealthiest consumers in a handful of around the country with pricey-and-luxurious member offers and and events (featuring brands that aren’t necessarily local in nature)…

Case Study: Philadelphia Museum Uses Foursquare to Increase Awareness

Spreading the word about summertime events can be difficult for a museum located in the middle of a university district. That’s one reason Philadelphia’s Penn Museum got creative when it came to advertising its music series this year. The museum’s community manager, Josh Lawrence, has started using tools like Foursquare and LivingSocial to promote events that […]

Case Study: Online Marketing In a Small Town

When Todd Kuhns opened Pickler’s Famous earlier this year, he hoped to save money on advertising by creating buzz online. Unfortunately, the Kirksville, Mo., ice cream parlor owner has found that many residents of his small town are reluctant to use tools like Foursquare and Twitter. So, he’s developed a blended approach to advertising that […]

Street Fight Daily: 07.13.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Zaarly, which just launched an app for Android, connects buyers and sellers in a localized market place, reverse Craigslist-style, by allowing users to post what they’re looking for (beer, a massage, or an iPad), how much they’re willing to pay for said good or service, and how soon they need it. (TechCrunch)…

AT&T Interactive has announced the formal launch of in-app local ads on its mobile ad network. The rollout will allow developers to target ads based on a user’s location and potentially earn more revenue from higher ad rates. (MediaPost)…

Street Fight Daily: 07.12.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Foursquare hopes to ease its revenue problem with a series of pacts to remarket daily coupon deals from LivingSocial, Gilt Groupe and AT&T Inc. to its 10 million users. A similar deal with Groupon is also said to be in the works. (WSJ)…

Groupon made updates to its terms of service and privacy statement last weekend to reflect new ways the company collects and shares user data. Now if users opt to share their location data through Groupon Now, the company will track user location and be able to share it with several sources. (ReadWriteWeb)…

Announcing Street Fight’s First Annual Hyperlocal Industry Summit

Street Fight is proud to announce our first annual industry summit, which will bring together leading minds from across the hyperlocal industry on October 25th-26th in New York City. Participants will include top executives from Patch, Topix, Fwix, Yipit, Gilt City and many more. Buy your ticket before July 31 and save $200!

Street Fight Daily: 07.07.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Groupon’s S-1 filing for an IPO last month certainly got a lot of negative ink. Rattled by the intense media and analyst reaction to the filing, sources said the Chicago-based company commissioned a poll of its consumers and merchants to gauge the impact. (AllThingsD)…

Two weeks ago, Foursquare announced that there were over 10,000,000 people using the service. Now the company has announced that it has over half a million merchants signed up as well. (Foursquare Blog)…

Street Fight Daily: 07.06.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups…

Gilt City, the local daily deals counterpart of high-end flash sales site Gilt, has established a private loyalty rewards program using Facebook Groups. (Mashable)…

Foursquare released a new feature yesterday: Notifications. Unlike the push notifications for check-ins you’re used to seeing on the Foursquare mobile apps, these new Notifications focus on other activities on Foursquare “beyond the check-in.” (TechCrunch)…

Case Study: Optometrist Uses Foursquare to Court Tech-Savvy Patients

For self-avowed tech junkie Nathan Bonilla-Warford, Foursquare is more than just a tool for discovering new restaurants and keeping up with friends. It’s also one of the primary ways he markets his business as an optometrist and the owner of Bright Eyes Family Vision Care in Tampa, Florida…

Street Fight Daily: 06.22.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Daily deal aggregator Yipit just raised $6 million in a series B led by Highland Capital Partners. The company tracks 335 active deal services in 32 cities in North America. (TechCrunch)…

Foursquare has released version 3.2 of its iPhone app. Users will be pleased to find that Foursquare has streamlined the check-in process and improved its “Explore tab,” enabling users to navigate between nearby locations that are recommended as well as trending. (Mashable)…

Street Fight Daily: 06.21.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Just-over-two-year-old Foursquare has just announced an important milestone: 10 million user accounts. The company will pass 750 million check-ins later this week, with users are now averaging about 3 million check-ins a day. (TechCrunch)…

EveryBlock, the website that collects community news and connects neighbors with each other, has hired a new president, Brian Addison, to oversee its growth and marketing efforts. Founder Adrian Holovaty remains with EveryBlock, focusing more on product than business. (Chicago Tribune)…

Case Study: Restaurant’s Major Discounts for Foursquare ‘Mayor’

When Amelia Sawyer and her husband Jonathon jumped on the Foursquare bandwagon, they had no idea what an impact location-based services would have on their bottom line. Years later, customers are “fighting to the death” to become mayor of the Greenhouse Tavern – both for the bragging rights and to take advantage of the 40% discount – making it one of the most sought-after mayorships in Cleveland…

Fwix’s Shirazi: Layering Location on Top of the Web

San Francisco-based hyperlocal search database Fwix made news last week when it announced a new product called Geotagger that will allow publishers to tag Web pages with locations — in effect allowing them to create a layer of precise location information on top of their content, and giving them another method to index the information in that page by. The company is partnering with NBC to roll the service out onto the network’s local news Web sites. Street Fight visited Fwix’s offices in San Francisco last week and caught up with the company’s CEO, Darian Shirazi…

Street Fight Daily: 06.08.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.… Foursquare has teamed with 7-11 to offer a trip to suborbital space as a prize in an online contest. While the US spaceflight program is getting its budget shut down, there’s something rather poetic about this opportunity. (ReadWriteWeb)…

A study of U.K. salon owners found that only 1% of Groupon buyers go on to become regular customers. Moreover, Groupon’s churn rate could be as high as 90%. (Dylan Collins)…