“Given the primacy of Google’s market position, and the primacy of Knowledge Panels in SERPs—also a conscious product decision on Google’s part—the percentage of customers who are likely to come across fake information is great,” David Mihm tells Mike Blumenthal in their biweekly column.
“Fake news” is actually about stories written to win clicks (and potentially do harm). Losing the focus on this accurate definition to spin and political jockeying creates a challenge for the business of marketers, advertisers, and publishers.
A recent controversy finds the search giant caught in a contradiction. The company has strong financial interest in acting as the gatekeeper to the news. But Google also has a strong interest in portraying itself positively in the news that it effectively controls.