Street Fight Daily: Google Tests Voice Ads on Speaker, Pinterest Targets Visual Search Market

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Tests Waters of Voice Ads on Speaker… Pinterest Goes After Visual Search Market Share… Alexa is Coming to the iPhone…

Openings and New Hires at Invoca, StructuredWeb, NeighborhoodX

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Cars.com, Comcast Ventures, Factual, and NASCAR.

Openings and New Hires at Momentfeed, Bango, Valpak

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Fit Small Business, Factual and Freckle IoT

Factual’s Rob Jonas: Location Tech Still Has Some Big Problems to Solve

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Factual has been working over the past year to build out location data partnerships with a variety of agencies and brands. We recently caught up with Rob Jonas, the company’s SVP of revenue, to talk about where Factual sees local heading and why the location data space isn’t as crowded as general adtech.

Street Fight Daily: Lyft Disputes Sale Report, OpenStreetMap Debuts Crowdsourced Street View

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Factual’s Rob Jonas: Location Tech Still Has Some Big Problems to Solve… Lyft President Says Company Was Never Looking for a Buyer… Many Businesses Can’t Assess the Digital Customer’s Experience…

LBMA Podcast: Facebook, Factual, Uber and Adtile

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Adelaide Zoo, MCX, Nesa Solutions, Tywst, Posterscope + Lamar, Verve, Broadsign + TINT, Digerati Magazine.

Street Fight Daily: Uber Partners with Factual, YouTube Lends Hand to SMBs

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Uber, Apple, and Facebook All Want Data From This Startup… YouTube Starts Producing Free Video Ads for Small Businesses… AirBnB Secures $1 Billion From U.S. Banks to Fund Growth…

Openings and New Hires at Empyr, Matchcraft, xAd and CBS Local

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Ninth Decimal, Factual, and Promoboxx.

Raise Report: Netsertive, EatStreet, Factual Secure New Funding

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Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include rounds for Netsertive, EatStreet, and Factual.

Street Fight Daily: Twitter Will Show Ads to ‘Casual Viewers,’ Location Startup Factual Raises $35M

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Aims to Show Advertising to Much Wider Audience (New York Times)… Startup Factual Knows Your Commute, and Much More (Wall Street Journal)… Billy Penn and Knight Foundation Want to Build ‘Yelp for Mobile News’ (Poynter)…

Online Reviews Providing Insights That Help Brands Compete

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The evidence is in. Reviews on social media have a material impact on the capital investments made by nationwide brands. The key is strength in numbers: A national brand will be more likely to have the critical mass of reviews required in order to move beyond anecdotal evidence and glean statistically significant results.

Why We Still Search for ‘Starbucks’ on Google Maps

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With calendar integration, a generalized understanding of me generated from analyzing my geographic movements over time, and (perhaps) biosensor feedback from wearables, a mobile app may be able to predict my actual need, and suggest places that may be closer, higher rated, or otherwise more convenient than the Starbucks I now search for.

Street Fight Daily: Mary Meeker’s 2015 Internet Trends, Google and Apple Adjust Mobile Payments Strategies

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… KPCB’s Mary Meeker Points to Slowing Growth in Internet Trends Preso (Re/code)…
Google and Apple Adjust Strategies on Mobile Payments (New York Times)… Google Confirms That a ‘Buy’ Button Is Coming to Search Results (Business Insider)…

Verizon Now Owns an Ad Tech Company — Here’s What It Means for Local

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We caught up with a handful of ad tech executives to breakdown the news and evaluate the potential impact of the a Verizon-AOL tie-up on the mobile, and particularly, local ad tech sector.

3 Trends Marketers Need to Know About Location-based Advertising

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Location-based advertising has exploded in recent years as brick-and-mortar brands shift digital and traditional budgets to mobile. The result has fueled the growth of one of the quickest moving sectors in an already chaotic ad tech industry…

#LDS15 Gil Elbaz: Location Isn’t Just Where You Are

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“Location isn’t just where you are,” Gil Elbaz, chief executive at Factual, said during a fireside chat with Street Fight co-founder Laura Rich at Local Data Summit in Denver Thursday. “It’s also what’s happening, who else is there, events, what are people buying. There’s a lot of information to synthesize.”

Factual CEO: Machine Learning Could Upend Local Search

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We sat down with Gil Elbaz, the chief executive at Factual who made his name building the technology behind AdSense, to talk about the future of search, what role Yelp may play in it, and why he thinks we machine learning will create a game changing product in the next 18 months…

Street Fight Daily: Google Eyes Hotel Search, China’s New Ridesharing Monopoly

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google’s Quiet Moves to Dominate Hotel Metasearch (Skift)… China Has A New Taxi App Monopolist – And It Isn’t Uber (Fortune)… How Do We Think about Location Once Location Is Everywhere? (Screenwerk)…

LBMA Podcast: Factual Partners With Metadata, Thinknear Discusses Location Score Index

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On the show: Indoo.rs partners with KLM; Capital Radio + Outdoor Plus bring music to billboards in real time; Alibaba tests drone delivery; Wheely’s Cafe sells modern coffee carts; Sportsman Tracker is funded; Yahoo! + Flickr = Wetter; TripAdvisor buys ZeTrip; and PayPal invests in Pulsate….

LBMA Podcast: Factual’s Dashboards, Foursquare/Twitter

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On the show: State Farm helps identify cars; StreetPong while you wait to cross; Real-time trading platforms from Lamar and Posterscope; get into orbit with PocketQube; Scandic brings the hotel room to you…