Street Fight Daily: Some Marketers Troubled as Google Automation Mounts, How Brands Can Localize

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… As Response Display Becomes Default, Some Marketers Push Back on Automation… How Brands Can Create Personalized Experiences for Each Local Market… Amazon Is Stuffing Its Search Results Pages with Ads…

Mobile Advertisers, Don’t Be Fooled By Claims About ‘Precise’ Data

When selecting data for mobile campaigns, don’t base your decision solely on claims about precision or how many decimal places appear in the coordinates, and definitely don’t mistake precision for accuracy. Precision is important, but the value of precision hinges on data accuracy.