Lessons Learned From the ‘Daily Deal’

According to a study conducted by Street Fight, the two most important factors for merchants evaluating hyperlocal marketing campaigns are the ability to attract new customers and ensure the right people are being targeted. Since daily deals are falling short in accomplishing this, what hyperlocal marketing avenues should local merchants explore?

Edo Bucks Trend, Expands Into Local

As firms like Group Commerce pull out of the local market, others like Edo are moving in the opposite direction.The company, which syndicates card-linked offers to financial institutions like Ally Bank and Fifth Third, has hooked up with local reseller 2Go Media to open its network to local merchants through a simplified version of its enterprise platform…

Street Fight Daily: Intuit’s New Direction, Fousquare’s New Business App

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Intuit’s New Payments Directions In NFC, Passbook And Facebook Revealed In 20+ New Products (TechCrunch)… Foursquare’s New App Is Open for Business (AllThingsD)… Belly Bites is Free Sampling for Local Merchants Done Right (PandoDaily)…

Street Fight Daily: Edo Raises $15M, Local Retail Spend Up in 2013

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Card-Linked Local Offers Platform Edo Raises $15M Series C (TechCrunch)… Local Web Retail Ad Spend to Hit $4.2B in ’13 (Net News Check)… Locaid Bolsters Location Service With IP Address Data (GigaOm)…

CorFire, Edo Announce Mobile Offers Partnership

CorFire and edo have announced a mobile partnership in which edo’s offers platform will be linked with CorFire’s mobile wallet solution and marketing services. The result, which is currently in beta testing and expected to be made widely available later this year, will allow merchants and financial institutions to build off preference analytics and past spending behavior…