Inside Facebook’s Push to Make Pages the Dominant Mobile Tool for SMBs

Sheryl Sandberg says SMB advertising remains one of Facebook’s “biggest opportunities,” and the company plans to use its Pages product to help corner that market. Street Fight spoke recently with top Facebook execs about driving value for SMBs.

Facebook’s Levy: ‘No Singular Event’ Triggered Decline in Businesses’ Organic Reach

According to multiple reports, the social networking company has “slashed organic page reach,” reducing the number of users which can see a business’s photos, posts, and updates. In a wide ranging interview with Street Fight, Dan Levy, director of small business at Facebook, talks about the decline organic reach for businesses, the evolving relationship between marketer and consumer, and the company’s unique challenge of managing 25 million business clients…

Conference Notebook: Digital Companies Look to Leverage Legacy Sales Forces

As more legacy local media and yellow pages companies look to position themselves as a marketing agency for local businesses, reseller relationships should provide both sides of the market with solid value in the near-term…

Street Fight Daily: Groupon to Stick with Model, Retailigence Nabs $6.3M

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Groupon CFO: No Changes to Business Model (Wall Street Journal)… Local Search Update for Google Maps iOS Could Hurt Yelp (Venture Beat)… Retailigence Bags $6.3M for Online-to-Offline Marketing (Vator News)…

Facebook Looking for Local Media Partners With ‘Reach and Relationships’

“In an ideal world, all SMBs would come to Facebook to manage their own pages,” said Dan Levy, the company’s director of small business. “But our recognition is that there are folks who have those trusted relationships with SMBs,” and Facebook wants to work with them…