How Dallas Morning News Tunes Its Ear to Connect With Its Diverse Audiences

“I’m not saying that an audience-first culture didn’t exist at the newspaper, say, 75 years ago. But how do we reach today’s audience? It’s not enough to put all the news that we decided is important on the front page and expect everyone to read that as part of their shared experience,” says Nicole Stockdale, director of digital strategy at the Dallas Morning News.

Street Fight Daily: Amazon’s Push into SMB Territory; Ad Tech Growing Half as Fast as Mar Tech

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Amazon Furthers Embrace of SMBs with Storefronts… Ad Tech Now Expanding at Half Rate of Mar Tech… How Restaurants Are Using Big Data to Boost Loyalty and Stay Competitive…

Street Fight Daily: Lyft Reportedly Rejected $6B Offer, Uber-Google Rivalry Heats Up

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft’s $9 Billion Price Tag Was Too High for GM… Uber and Alphabet Rivalry Heats Up Over Self-Driving Vehicles, Mapping Tech, Ride Hailing… Square Forges Relationships with Competitors to Expand its Business Opportunities…

How DMN’s Speakeasy Became a Major Revenue Driver in the Digital Transition

The newspaper’s in-house digital agency has grown to 70 client businesses that provide a significant share of the estimated $40 million of annual revenue that doesn’t originate within the walls of the DMN. The division has become the centerpiece of the company’s work to to re-establish a revenue growth model.

Openings and New Hires at Angie’s List, Yext, and Retailigence

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Angie’s List names a new CEO, Retailigence gets a new CRO, and Dallas Morning News nabs a managing editor from Pew Research Center.

Dallas Morning News Bets Ranch on Its Local/Hyperlocal Strategy

For the Dallas Morning News, local and hyperlocal — increasingly digital but with a continuing and strong print presence — define the future of the 130-year-old A. H. Belo Corp. newspaper. To find out more about what the DMN is doing to plan for the local digital future, we talked recently with several executives in charge of that strategy…

Street Fight Daily: Uber Paves Way to IPO, GM Sells Ads In Cars

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyUber Closes $1.6 Billion in Financing (New York Times)… GM Is Beaming Advertisements Into Your Car (Fast Company)… Sensory Marketing Is the Next Frontier in Mobile Advertising (AdAge)…

VIDEO: Local News as a Loss Leader?

As local businesses shift marketing spending away from advertising, local media companies are scrambling to subsidize their news operations. During a panel at Street Fight Summit West earlier this month, Eric Bright, VP of Ecommerce at Deseret Digital Media; Mike Orren, President at Speakeasy; and Sean McDonnell, SVP of Sales at Propel Marketing discussed an emerging agency model, and debated whether digital marketing services like SEO and website building could help make up for lost revenue…

Street Fight Daily: FoodPanda Raises $20M, TripAdvisor Schemes for More Reviews

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Rocket Internet-Backed FoodPanda Raises $20M+ As It Prepares For The Next Course In Its Food Delivery Ambitions (TechCrunch)… TripAdvisor’s plan to get another 100 million reviews: Have hotels do the work (Skift)… Local Ad Network Sees Shift To Tighter Mobile Targeting (MediaPost)…

Street Fight Daily: Selling Main Street, Mobile Payments Ease Cash Flow

A roundup of today’s big stories in hyperlocal content, commerce, and technology.The Newsonomics of Selling Main Street (Nieman Lab)… Payments Brighten Cash Flow for Small Business (Wall Street Journal)… The Real Reason Why Google Is Dropping The Tablet vs. Desktop Distinction? It’s The User Context, Stupid! (Search Engine Land)…

Street Fight Daily: DMN’s Marketing Venture, Google Offers Exec Exits

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Dallas Morning News Partners With Slingshot to Create Speakeasy Marketing Service (Dallas Morning News)… Google Offers Exec Eric Rosenblum Leaves for Mobile Ad Start-Up (All Things D)… Groupon Journeys Offshore for Customer Service (Wired)…

Street Fight Daily: DMN Buys Pegasus News, Zaarly Launches ‘Anywhere’

A roundup of today’s big stories in hyperlocal content, commerce, and technology.The Dallas Morning News Buys Hyperlocal Online News Provider Pegasus News (Dallas News)… When DIY plans meet reality: Zaarly unveils “Anywhere” API (GigaOm)… LivingSocial CEO: Why We’re No Groupon (CNBC)…

Hyperlocal Publishers Need to Up Ad Accountability

Google Adwords, Twitter’s new Promoted Tweets product for SMBs, Facebook ads, and even Groupon, all deliver relevant geo-targeted consumers on a pay-per-performance basis. These social media ad networks will pressure traditional local publishers to match their offerings on price and accountability…