What’s Driving Growth in the $100 Billion Retail Media Market?

What’s Driving Growth in the $100 Billion Retail Media Market?

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The battle over consumer data privacy has taken center stage for much of 2023, with technology giants like Google and Apple leading the charge in implementing stricter regulations. While primarily designed to protect user data, these measures have already created a unique opportunity for a rapidly growing segment of the digital advertising world — retail […]

The Halo Effect: Prime Day Success Leads to Retail Boom

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It works. That’s the main takeaway from the latest round of Prime Day data from Criteo, which shows that sales during Amazon’s annual promotional event were hotter than ever in 2023.  The role of Prime Day as one of the premiere shopping events of the year, led only by Black Friday and Super Saturday, in late […]

Criteo Expands Shopify Integration,

Criteo Expands Shopify Integration, Giving Merchants Greater Access to High-Intent Buyer Audiences

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The commerce media company Criteo expanded its Shopify integration this week, making it easier for merchants to access its app through new self-registration capabilities and integrate their Shopify storefronts with Criteo’s network. The expansion to Criteo’s Shopify integration is the latest in a string of recent updates designed to make it easier for merchants on […]

6 Contextual Advertising Solutions for Brands

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Unlike most types of behavioral targeting, contextual targeting doesn’t rely on third-party cookies. That makes it an especially popular option in 2022, as more U.S. states pass stringent consumer data privacy regulations. Here are six contextual advertising solutions that brands are using right now.

Back to ‘Normal’ Requires Omnichannel Approach

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Retailers facing new competition need to hold strong while consumers return to some of their pre-pandemic patterns while also exploring new marketing avenues and cross-channel strategies designed to pull people back in-store.

Retailers Unpack Black Friday Spending Data

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Criteo analyzed commerce data from 1,005 retailers in the U.S. and 216 million transactions in the fourth quarter of 2020. In the process, they found that sales in the first three weeks of November were up 7% year-over-year in the U.S., indicating that Black Friday sales may have been down 5% because those purchases happened earlier this year than previously.

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How Retailers Are Reaching Back-to-School Shoppers

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It’s that time of the year. As summertime comes to an end, parents around the country have started filling up shopping carts with pencils, notebooks, and binders. Families in the U.S. are expected to spend an average of $696 on back-to-school supplies this year, the highest amount ever recorded by the National Retail Federation.

Back-to-school shopping has become an important event for retailers like Target, Walmart, and Office Depot. While ecommerce is king at other times of the year, parents shopping for their kids’ back-to-school supplies are just as likely to shop in-store as they are online.

Street Fight Daily: Integration of Listings & Reputation Management; Google Reviews, Yelp, and Antitrust

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Latest Local Marketing Merger Aims for Scale in Critical Listings Management Sector… Yelp, Google Reviews, and Antitrust… Oath Integrates Its Ad Tech Assets—But What About the Verizon Data?…

Openings and New Hires at Weather Company, Mono Solutions, Criteo

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Cint, Samba TV, CWR Digital, Nexstar and Digital Maas.

Openings and New Hires at Belly, Criteo, Endurance, TruMeasure

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at SpotHero, Acquisio, Walkbase, eZanga.

Street Fight Daily: Uber Uses Ride Data for Restaurant Recommendations, AirBnB Launches ‘Trips’

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Uses Ride Data to Compile Guide on Local Restaurants… AirBnB Is Transforming Itself from a Rental Company Into a Travel Agency… World’s Leading QSR Uses Tech to Revolutionize Service…

Targeted Ads Can Miss Targets — But They Still Keep Coming

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Over the past few weeks, I’ve received a barrage of ads for storage centers in St. Louis despite the fact that I live in South Carolina. I’m also seeing ads reminding me to “finish your trademark” event though I’m not interested in trademarking anything. I asked experts about why mis-targeted (and wasteful) ads like these persist, and what the ad industry is doing about them.