Estimote’s Cheney: Beacons Will Solve Online-to-Offline Attribution

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There’s never been a good way to attribute the actions consumers take in the physical world to what they do online. Beacons are the answer to the attribution loop problem, said Estimote co-founder Steve Cheney.

Shopify CPO: Next 5 Years Will Be More Exciting for Retail Than Previous 150

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This May, Street Fight will take a look at the companies, technologies and ideas that are shaping the way we buy and sell goods in the real-world. To kick-off the series, we caught up with Harley Finkelstein, chief platform officer at Shopify, to discuss the blurring line between e- and local commerce…