How 5 Retail Brands Are Maximizing the Power of User-Generated Content

Photos and videos that shoppers post on social media convey sentiment about brands, giving fellow consumers—and brands themselves—an uncensored look at how people really feel about their products and services. How brands harness this feedback is evolving, as brand marketers find new ways to glean insights from the unstructured consumer feedback being posted on social media and elsewhere online. Here are five examples of brands that are engaging shoppers across social channels and taking full advantage of the content that customers post on their own online accounts.

How Major Brands Are ‘Gamifying’ the Consumer Buying Experience

Although gamification itself is not a new marketing strategy, advancements in mobile apps and location technologies are providing brands with new opportunities to engage customers using these time-tested techniques. Here’s how six major brands are using gamification to change the consumer experience and promote loyalty.

LBMA Podcast: Amazon, Google, Target

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Zello app, MappedIn, Neiman Marcus, Coca-Cola.

At Mobile Innovation Summit a Focus on Customer Experience and Paths to Purchase

Total digital commerce has more than doubled in the last five years, it shows no signs of stopping, and brands must address customer experience on mobile if they intend to grow in coming years. That was one takeaway from the Mobile Innovation Summit event in Denver this week.

LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Galleries Lafayette, Royal British Legion, Coca-Cola, xAd buys Weatherbug, DAC Group, Yelp + SweetIQ, and AirBnB.

It’s Valuable, But Is It Accurate? LBMA Report Shines Light On Marketers’ Location Data Issues

According to a new survey, while 77 percent of marketers think that location based data is valuable, only 66 percent of them feel that it is accurate. This is a troubling discrepancy indicating that there is a lot of work to be done in standardization and verification.

10 Top Location-Based Marketing Campaigns of 2015

Beacons emerged two years ago but only seemed to come into their own in 2015. Despite hurdles to overcome in terms of consumer acceptance, marketers don’t lack impressive numbers for engagement and store visitation, particularly when combined with more commonplace techniques such as geofencing and targeted mobile ads. We asked our friends at GeoMarketing to look back at 10 campaigns that pioneered in the space in the past year.

LBMA Podcast: Jet.com Job Prospects Experience the Office Using VR, PillPack Location-Based Alerts for Your Meds

On the show: Jet.com is using Samsung Gear VR to help job prospects experience the office; PillPack brings reminders and location-based alerts for your drugs; Uber partners with TomTom; PriceLocal launches in Charlotte; SingPost developing the O2O mall of the future. Plus, news from Coke; Google; Verve + Moat; Blippar; and Spotify.

LBMA Podcast: Eatsa Removes Waiters from the Restaurant, Coke-moji Happiness Experiment, Oscar Mayer…Matchmaker?

On the show: Eatsa removes waiters from the restaurant; Coke-moji Happiness Experiment; Oscar Mayer is your new…matchmaker?; Fujitsu partners with iProximity; Panama does location-based video sharing; Goodwill’s goBIN. Plus, news from Thinknear, Starbucks, Canadian Tire, and Mobiquity and Mobeam, and Rob’s new gig as VP of marketing at Foko.

LBMA Podcast: Ikea’s Twitter Vending Machines, Nomadic Uno’s CEO

On the show: SmarTone Telecom complicates the KISS principle; SeeLight helps the blind cross the street; Area360 raises $3.5M; Yogrt rakes in $3M. Plus news from Mondelez Shopper Futures, Unacast and Coke, Walgreens, InMarket, Millennial Media, and AOL.

LBMA Podcast: Mobile News at Apple’s WWDC, Thinknear’s Location Score

Top stories of the week include Brian Eno’s new acid trip, Hoxton Analytics profiles based on the shoes you wear, Prexter’s location-based app marketplace, AT&T tracks overseas customers, Floow2 Uber-fies farm equipment, Coca-Cola brings college students together, Yext raises $50M, Uber raises $1.2B and Verizon’s Run…

Street Fight Daily: GoDaddy Files for IPO, Amex Partners With Uber

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyGoDaddy Files for IPO (Wall Street Journal)… Uber and Amex Partner on In-App Loyalty Program (Recode)… Head of PayPal to Join Facebook (New York Times)…

LBMA Podcast: Placecast’s New Mobile Ad Platform, Bing Partners With Local Corp

On the show: Audi brings public desire and reward to the Mini in London, Estimote powered by iBeacon is just the start of the mote world, Coca-Cola’s Positivity Wall, and PayPal takes their hands-free payments to the masses. Plus Chuck Martin’s Mobile Minute gives us the Cool vs. Creepy scale for location based marketing…

LBMA Podcast, Google Patents Your Gaze, QR Code’s Plight

On the show: GoDaddy acquires Locu; Coors Light’s Refresh the Night campaign; Placeable emerges from LocationInsight to normalize location data for enterprises; Coca Cola uses location to help charities with Movement for a Movement campaign; Apple acquires Embark; Google chokes on Yahoo!’s dust; Chuck Martin looks at the plight of the QR code…

LBMA Podcast: The ‘SoLoMo Movement’ and the Power of Context

In this week’s episode, Google wins the battle for Waze; Pandora thinks like an upstart and buys a radio station; iOS7 gets into location-based app recommendations; Coca-Cola partners with Spotify for PlaceLists. The resource of the week is “Contagious” by Jonah Berger, plus special guest Paul Mabray, founder of VinTank…

PODCAST: This Week in Location-Based Marketing — Foursquare, Loc-Aid

In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Coke’s campaign with Foursquare to save your parks; finally an app for chocolate lovers to get excited about; plus stories about VISA, Liveshare, Microsoft, our resource of the week and special guest Caroline Hodge CMO of Loc-Aid…