LBMA Podcast: MomentFeed & Yelp, Vendasta, Verizon

On this week’s Location-Based Marketing Association podcast: Creator’s robot restaurant, MomentFeed + Yelp, iOS 12, Vendasta, Verizon, Amazon Alexa in hotels, Cisco buys July Systems, Sift + Digital Element. Special guest: Mark Michael of DevHub.

Street Fight Daily: Highlights from Street Fight Summit, Advertisers Drop DSPs to Cut Costs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… #SFSNYC: The Growing Power of SMB OS… #SFSNYC: Investors on Billion-Dollar Opportunities in Local and Where to Find Them… Advertisers Cut DSPs 40% Over Two Years…

#SFSNYC: The Growing Power of SMB OS

Until recently, brick-and-mortar shopping relied on the digital world for advertising functions and not much else. But now, local retail has a new digital arena—the full-service operating system. Three leaders in this expanding set of technological solutions for SMBs laid out the state of the field, known as SMB OS, at Street Fight Summit in New York Wednesday.

Street Fight Daily: Ad Tech Facing Day of Judgment in GDPR, Who’s Using Local AR?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Say They’ll Use GDPR to Shed Ad Tech Vendors… Smart Speakers Top Phones for Voice Assistance… Cisco Is Acquiring Business Intelligence Startup Accompany for $270M…

Cloud Summit: Cisco Ramps Up Its SaaS Solutions for SMBs

Giant enterprise tech firms like Cisco are well-equipped to provide SaaS services. But in selling to SMBs they have had to re-think the marketing approaches that have worked with larger customers.

Street Fight Daily: Inside Amazon’s Fast-Growing Ad Biz, Facebook to Book Ad Revenue Locally

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Know AAP from AGM and AMS: How Amazon’s Major Ad Offerings Work… Facebook to Book Advertising Revenue Locally Amid Political Pressure… Sephora Mastered In-Store Sales by Investing in Data and Cutting-Edge Technology…

Freckle IoT Inks Global Partnership with Cisco

Freckle IoT has announced a global partnership with Cisco, allowing the in-store attribution vendor to leverage Cisco’s Meraki access points and more efficiently tie brand advertising campaigns to offline visits on a global scale. As part of the new partnership, Freckle will be a member of Cisco’s Solution Partner Program.

How Cisco’s Meraki Became the Largest Vendor of Bluetooth Beacon Gateways

While Meraki’s routers have long had the ability to broadcast iBeacon packets, in October they released a software upgrade which enables API access to these radios, activating a major new feature. Now customers can use their Wi-Fi access points to monitor beacons from third party vendors.

Street Fight Daily: Inside Food Delivery Economics, Tricky Ad Equation for Snap and Instagram

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside the Brutal Economics of Food Delivery… Snapchat and Instagram’s Young Audiences Rarely Notice Ads on Platform… Facebook Kills Off Exact Location Sharing in Nearby Friends, Adds ‘Wave’…

LBMA Podcast: CES Beacons, GM and Lyft, Reveal Mobile CEO

On the show: EyeLock & Diebold rename the ATM “Irving”; Screen commerce by Think&Go; Billy Bishop Airport DOOH’s the tunnel; Faking human stench to fight Dengue Fever; Emirates + Millennial Media; AT&T, Cisco, IBM, Intel and the city of IoT.

Street Fight Daily: Square Kills Wallet App, Yelp Integrates Booking Service

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologySquare Pulls Failed Wallet App as Troubles Mount (Wall Street Journal)… Yelp Bites Back At OpenTable, TripAdvisor And Google With Free Yelp Reservations Service (TechCrunch)… Apple Reportedly Integrating NFC Technology into iPhone 6 (MacRumors)…

In ‘Smart Cities,’ A Sea Change for the Web

Over the past decade, a new vision of the future has emerged, in which mobility, and ubiquitous connectivity is actually drawing us back into the physical world. To accommodate the world’s rapid urbanization, a growing sector of tech companies are working to create new ways to make our cities smarter. Anthony Townsend, a senior research scientist at New York University, spoke to Street Fight recently about about the Smart City movement and the changing relationship the physical and digital worlds…

Street Fight Daily: Facebook Expands Wi-Fi Check-Ins, Angie’s List Cuts Prices

A roundup of today’s big stories in hyperlocal content, commerce, and technologyWhy Facebook Is Giving Out Free Wi-Fi For Check-Ins (CNet)… Cheaper Advice: Angie’s List Cuts Prices (Wall Street Journal)… In Test Project, N.S.A. Tracked Cellphone Locations (New York Times)…

Street Fight Daily: Facebook Reportedly Circles Waze, Klout Dips Into Local Commerce

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Reports: Facebook Is Buying Social Mapping/Traffic App Waze For Up To $1B To Court Mobile Users (TechCrunch)… Klout Dips into Q&A and Local Commerce with Launch of New Questions Feature (GigaOm)… Trulia Agrees to Buy Real-Estate Software Maker Market Leader For $355 Million (Wall Street Journal)…

Local Mapping Services and the Public Trust

The towering presence of Google in the mapping world today is testament to its success in product development, but this also indicates something else. People don’t just think of maps as a product to be consumed. It seems that we have begun to consider mapping services as a public trust…

PODCAST: This Week in Location-Based Marketing — Gary Schwartz

In this week’s episode, hosts Rob Woodbridge and Asif Khantalking about “pretty much everyone,” including Tagwhat, Redlaser, Shopkick, Saucony, Foursquare, LooConnect, Groupon, Savored, Evzdrop, Cisco, ThinkSmart and Google. Plus, special guest Gary Schwartz, author of “Fast Shopper, Slow Store.”

Street Fight Daily: Pew Studies Local News, LevelUp White Labeled

A roundup of today’s big stories in hyperlocal content, commerce, and technology. New Pew study: Where You Live Helps Shape Your News Diet (Nieman Journalism Lab)… LevelUp Arms Merchants With White Label Payment Apps (GigaOm)… Local Corp., a Web 1.0 Company, Thrusts Itself into Mobile Era with New iOS and Android Apps (Pando Daily)…