Street Fight Daily: Google Is Becoming the Web’s Transaction Layer, Cedato Releases Video Ad Tech for GDPR Era

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TOP STORIES… Google’s Path to Becoming the Transaction Layer of the Web… Cedato Releases Contextual Programmatic Video Targeting Tool For the Post-GDPR Era… Google’s Grand Plan to Make AI Accessible to Developers and Businesses…

Cedato Releases Contextual Programmatic Video Targeting Tool For the GDPR Era

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The machine learning-based tool, branded as Contextual Lookalike Targeting technology, relies on successful patterns of past video marketing campaigns (hence: contextual lookalike) to deliver future campaigns at ideal times and places based on an advertiser’s preferred KPIs.

Hires and Openings at Blis, TruMeasure, and Adzuna

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Every two or three weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s edition includes moves and openings at Broadly, Cedato, Magisto, SiteSwan, and New York Magazine.