5 Ad Tools for Targeting Consumers Based on Offline Behavior

Offline behavioral data is becoming easier for businesses to track and manage thanks to a growing number of advertising marketplaces. Here are five examples of tools that brands can use to target consumers based on their offline behaviors or activities…

7 Strategies for Growing Online-to-Offline Conversions

It’s no secret that mobile activities are driving traffic to brick-and-mortar businesses. However, the majority of national retailers, brands, and even local merchants still have no idea how well their digital marketing initiates convert…

Street Fight Daily: Millennials Drive Mobile Growth, Catalina Buys Coupon Company

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyMillennials Are The Largest Group Of Smartphone Owners, And Adoption Is Still Growing (TechCrunch)… Catalina Acquires Cellfire To Tie Mobile Offers To In-Store Sales (AdExchanger)… Apple iPhone’s Mobile Payments Expected to Include CVS and Walgreens (Recode)…

6 Tools to Track the Real World Impact of Online Ads

The percentage of companies that analyze online-to-offline interactions is steadily growing — reaching 48% in 2013, according to Econsultancy. As interest grows, hyperlocal vendors are rising to the occasion and refining the metrics they provide. Here are six tools that businesses can use to track the real world impact of their online ads…

5 Tools for Measuring In-Store Visits Driven By Mobile Ads

Matching online ad exposure to offline visits has always been challenging for retailers, many of whom are unwilling to invest heavily in platforms that can’t show a direct ROI. Here are five platforms that merchants and CPG brands can use to get a better idea of how much in-store traffic is being generated by their mobile campaigns…