Case Study: For Tasti D-lite Builds Loyalty with Passive Check-Ins

“They used to call it ‘stalking,'” said BJ Emerson at the LocNav Conference this month. “Now they call it ‘location-based marketing.'” The VP of technology at Tasti D-lite has tongue firmly planted in cheek, as the frozen yogurt chain has evolved its basic punch card program into a highly digital loyalty effort involving Foursquare, Facebook and Twitter.

Case Study: Chelsea Piers Goes Beyond Groupon

Since 2009, the recreational complex Chelsea Piers in New York City has sold approximately 20,000 group coupons — until recently, all Groupons. But after a two-year exclusive came to an end with the deals giant in the spring, Chelsea Piers SVP in charge of marketing and sponsorships, Dana Thayer, began tracking other services, looking at verticals, price points, and what her competitors were doing…

Case Study: The Trouble with Mobile Marketing for a Small Town Restaurant

At Chattan Loch Bistro & Public House in Bellefontaine, Ohio (pop. 13,069), owner Tracy McPherson is struggling to find cost-effective ways to reach customers in her small town. After a promising start with Foursquare in 2010—when customers were checking-in and claiming specials at least a couple days a week—McPherson says interest in the app has waned, in part due to a lack of resources at the restaurant. She now relies on a mix of local ads, email newsletters, and successful beer and wine clubs to get new customers through the door.

Case Study: Neiman Marcus’ LBS Success in a High-End Bag Hunt

A recent Foursquare event “tracked a tremendous lift in media coverage and positive commentary” for Neiman Marcus, according to Jean Scheidnes, who manages social media for the retailer. Here she talks about how the campaign worked and why it was so successful…

Case Study: Portland Salon Uses Scoutmob to Increase Exposure, Not Financial Risk

As a new business owner in Portland, Ore., Robin Carlisle has relied heavily on local press and word-of-mouth to promote her salon, Holiday Hair Studio. She initially shied away from daily deal promotions out of fear that an influx of customers would overwhelm her studio, located inside a vintage trailer. She ultimately decided to give Scoutmob a try this past July, in part because the company was new to Portland . Carlisle felt confident that she would be able to use the promotion for exposure without taking on more financial risk than she could handle…

Case Study: Kansas Bar Leverages Twitter to Promote Foursquare Specials

In an effort to market her business to deal-seeking customers without breaking Kansas’ strict liquor laws—which place limitations on the types of drink specials that bars can offer—Debbi Johanning has had to get creative. At The Sandbar in Lawrence, KS, which she and her husband David co-own, Johanning has offered free jukebox credits to people […]

Case Study: For Seattle Video Store, Print is Still King

Remaining relevant is a challenge for any independent video store that has to compete with subscription-based companies like Netflix. Next Door Media, an ad network of hyperlocal sites, took on that challenge with Scarecrow Video in Seattle, adding its sites to the store’s traditional mix of weekly newspapers, free magazines, and public radio stations…

Case Study: The Benefit of Being First

Amsterdam Falafelshop in the Adams Morgan neighborhood of Washington, D.C., has been first with a handful of deals companies, including Scoutmob and LivingSocial Instant Deals when each rolled out. Now, it’s first with Google Offers. A seasoned deals customer, Amsterdam has not seen much differentiation among the companies. Their pitches are similar and their results are similar. Only their payments differ, slightly. “But we like to partner with people who are starting out. … Once you’ve been around for awhile, we don’t really need to help you. You’ve got your shit together.”

Case Study: Creating Loyalty Program on the Cheap Using Check-Ins

The game dynamics of location-based services like SCVNGR aren’t just for consumers’ kicks. Fajitas & ‘Ritas proprietor Brad Fredericks in Boston, for one, has paired SCVNGR, as well as its spinoff service, LevelUp, with social advertising company LocalResponse to create a loyalty program that rewards customers for repeat visits. And if anyone’s counting, LevelUp is winning by at least a mile…

Case Study: Sports Authority Engages Customers With Location-Based Rewards

Sports Authority wants customers to do more than just check-in on location-based apps. Vice President of E-commerce Clay Cowan says the national retailer’s goal is for customers to be actively engaged in the stores they’re visiting. Sports Authority has partnered with Shopkick and Foursquare to reward customers with gift cards and discounts for checking out specific products and using preferred credit cards, like American Express, to pay for purchases…

Case Study: Using Daily Deals to Target College Students

What’s the best way to draw college students off campus and into nearby coffee shops and stores? Andrew Eigel, owner of gaming cafe Roxx Electrocafe, believes the answer is a combination of daily deal coupons, humorous sandwich boards, and well-placed QR codes that customers can use to redeem free drinks and other specials. The Cincinnati entrepreneur pitted Groupon against LivingSocial to see which one worked better. As it turned out, he needed them both.

Case Study: Attracting Tourists With LivingSocial ‘Adventures’

Tahoe Paddle & Oar owner Phil Segal could not be happier with his experiences offering group coupons. He credits Groupon and LivingSocial Adventures, the daily deal company’s outdoor activities vertical, with helping him attract international tourists who may not otherwise know about his operation in Kings Beach, California (pop. 3,796). Segal says his company can afford to offer discounted rates because of the volume of new business daily deal companies bring in…

Case Study: P.F. Chang’s Jumps Into Location-Based Marketing

P.F. Chang’s China Bistro is giving away free happy hour dishes to customers who checked-in on Foursquare, Facebook, and Yelp this summer as a way to promote its new Triple Happiness Happy Hours. Brand director Dan Drummond says location-based marketing was a no-brainer for the national restaurant chain…

Case Study: Philadelphia Museum Uses Foursquare to Increase Awareness

Spreading the word about summertime events can be difficult for a museum located in the middle of a university district. That’s one reason Philadelphia’s Penn Museum got creative when it came to advertising its music series this year. The museum’s community manager, Josh Lawrence, has started using tools like Foursquare and LivingSocial to promote events that […]

Case Study: Pilates Studio’s Successful LivingSocial Campaign

Carla Vercoe is the owner of Studio BE, a popular Pilates studio in Fairfax, Va. Although running a deal with LivingSocial may have cost her money up front, she says it was worth it to be able to instantly connect with her target clientele...