Retail Insights: Inside The Vitamin Shoppe’s Omnichannel Strategy

The data that The Vitamin Shoppe collects in its CRM is used to create 360-degree views of each customer so that in-store associates can see in real time when customers have earned new awards and offer more personalized product recommendations based on previous purchases.

Annie Selke Uses Offline Tactics to Drive Online Buyers

The high-end furnishings brand Annie Selke uses direct mail catalogs and flyers to tell the company’s story, before ultimately driving most shoppers online to complete their transactions, explains Cindy Marshall, chief marketing officer for the Massachusetts-based brand. It’s also working with 4Cite’s cart-abandonment program and the vendor’s other tools.

Ashley Furniture Uses Assistive Web Tech to Reach New Demographics

Selling furniture on the Internet has never been an easy proposition. People want to feel the fabrics on sofas and test the sturdiness tables before spending thousands on furniture purchases, but that hasn’t stopped Ashley Furniture from expanding its digital footprint in recent years.

Case Study: Using Business Texting to Reach Millennial Homebuyers

The value in business text messaging is for brands to be able to communicate with customers how they want to be communicated with. At Environmental Pest Service, director of marketing Mandi Harris has started using business text messaging as a way to increase customer engagement and improve the effectiveness of Google AdWords.

Case Study: How a Brooklyn Retailer Brings E-Commerce Shoppers In-Store

As a local store selling gifts and other mid-century modern vintage items in Brooklyn, New York, Woods Grove has a hard time competing with national chains. But the local retailer has managed to piggyback on the success of e-commerce heavyweights like Everlane and Tradesy.

Case Study: Audiologist Offloads Management of Digital Campaigns

Audiology First owner Diana Wagner knew that establishing a presence online would be essential to growing her business, but running online marketing campaigns required too much day-to-day involvement for her to be able to handle everything on her own.

Case Study: Jack in the Box Explores Autonomous Delivery Robots

While the company is keeping a tight lid on which other technology platforms it’s testing out currently, Alter says consumers can expect that its new robot delivery fleet is just a part of its experimentation with hyperlocal tech.

Mattress in Bedroom

Case Study: Mattress Brand Targets Ads to Warm-Weather Locations

When temperatures rise, people get uncomfortable in their beds. This universal problem is something that the advertising team at the direct-to-consumer mattress brand Purple decided it could capitalize on to drive sales with a location-targeted ad campaign launched last year.

Case Study: Hospitality Group Uses CRM to Understand Customer Patterns

At Philadelphia-based Garces — which has more than a dozen restaurants spread across the East Coast — getting inside the minds of consumers and more strategically managing guest feedback has become a top priority.

Case Study: Auto Shop Outsources Social Ad Campaigns

As social media advertising becomes more pervasive, businesses have to do more to get noticed. At Reliable Auto Repair in San Jose, California, Operations Manager Michael Jidkov says the hardest part about reaching customers on Facebook, Google, and Yelp is standing apart from the competition.

Cupcakes

Case Study: Bake Shop Owner Finds Customers in Local Facebook Groups

What does it mean to run a local business without a local storefront? For Melissa Brogan, owner of The Bug & The Bear Bakeshoppe, it means having to use highly-targeted online marketing strategies to let people know she’s open for business, without getting the marketing benefits that come from having signage on the front of a physical storefront.

Case Study: Convenience Store Chain Streamlines Mobile Offer Creation

Switching from paper to digital coupons usually saves businesses time and money, but that’s not always the case. For Mike Templeton, digital marketing manager at Kum & Go, a convenience store chain with hundreds of locations, personally designing and managing the distribution of digital coupons quickly became a hassle.

Spa Facial

Case Study: How a Maryland Spa Owner Tackles Online Marketing

Laura Correa has made a name for herself in the Washington, DC area with restorative facials and rejuvenating therapeutic treatments, but in order to keep her skin spa afloat and compete against larger chains, Correa stays on top of the latest digital marketing trends

Case Study: Bonobos Integrates In-Store Tech for Seamless Shopping Experience

In many ways, Bonobos has become a model for e-commerce startups. Although the New York City-based company started out as an online-only men’s retailer in 2007, it has since expanded its physical presence with real world stores spread across the U.S.

Luxury Lingerie Maker Cosabella Drives Sales with Email, Social Media

With Valentine’s Day upon us, what better time for looking at how a lingerie company does its digital marketing? Street Fight recently sat down with Cosabella CEO Guido Campello and marketing director Courtney Connell to talk about how company gets the word out about its products.

Case Study: Georgia Cleaning Service Uses AI Assistant for Targeted Promotions

“We cannot afford for a campaign to be ineffective, which to us means that we need every campaign to bring in enough money to at least pay for itself,” says My Amazing Maid owner Royce Ard . “Almost all of our marketing expenses are for acquisition-type campaigns to attract new customers.”

Case Study: Brick-and-Mortar Shop Looks to Compete with Online Sales

At Nutrishop in San Francisco, Jason Miller is using a digital platform called Pointy to automatically publish his products online and also drive customers into his store. By integrating Pointy’s box with his Lightspeed POS system, Miller has been able to scan products with a scanner and have those products appear on his store’s Pointy page online.

Case Study: East Coast Wings Uses Localized Ads to Fight Against Post-Super Bowl ‘Wing Fatigue’

Fast-casual dining franchise East Coast Wings + Grill created locally-relevant social media campaigns to target consumers and gauge foot traffic results during last year’s Super Bowl. Now one year later, Director of Marketing Maria Capparelli says East Coast Wings plans to continue delivering locally targeted ads and posts.

Case Study: Restaurant Group Uses Spend Data to Analyze Customer Base

For Good Food Guys, a restaurant group that owns and operates fast casual restaurant concepts in the Bay Area and Los Angeles, digital marketing platforms helped bring in customers over the holiday season who were already out doing their shopping, while also rewarding those who visit most frequently.

Case Study: Aerial Entertainment Company Turns Late-Night Web Browsing Into Booking Opportunities

kayla Dyches has been able to capitalize on her unique line of work to get free press in local publications, but still says the best way to promote her upcoming classes is still with paid online advertising. She runs paid ads on Facebook and Instagram every two to three months to promote her circus arts classes.