SMB OS Operators, Part III: Booker

Recently acquired by MindBody, Booker has been living out the principles of SMB OS long before we started calling it that. In this interview, Booker CEO Josh McCarter explains how his business helps SMBs go beyond typical marketing tactics to attract and keep customers coming back.

Street Fight Daily: Adobe Buys Magento, Inside Google’s Rise to Digital Ad Dominance

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Adobe Buys Magento to Become Digital Ad Design Powerhouse… How Did Google Get So Big?… Some Companies Shrug Off GDPR…

Wellness Services Platform MINDBODY to Acquire Booker

MINDBODY, a wellness services platform facing both consumers and businesses, announced on Monday that it will acquire Booker, a management platform serving about 10,000 premium salons and spas.

Street Fight Daily: QSRs Innovative With Mobile Apps, MINDBODY to Acquire Booker

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Fast-Food Brands Are Making Slick Mobile Apps to Stay Ahead of the Competition… YouTube Debuts Search-Based Video Ad Targeting… American Online Shoppers Are More Impatient Than Ever, All Thanks to Amazon….

Spa Facial

Case Study: How a Maryland Spa Owner Tackles Online Marketing

Laura Correa has made a name for herself in the Washington, DC area with restorative facials and rejuvenating therapeutic treatments, but in order to keep her skin spa afloat and compete against larger chains, Correa stays on top of the latest digital marketing trends

Street Culture: How Some of the Most Successful Startup Leaders Motivate Their Teams

New tech startups might not have a formula to create culture, but many leaders consider culture an important component for success. Though every company is different, some trends emerge: leaders must be transparent, they must hire for fit, and they must give employees a way to feel that they partially own the company.

Spa Facial

Case Study: Rhode Island Spa Looks to Automate Repetitive Marketing Tasks

When Alayne White first started using an online booking portal at her eponymous Rhode Island spa, her goal was to get just 10% of clients to book online. Eight years later, she’s inching closer to the 50% threshold, as nearly half of her clients are booking their appointments through desktop and mobile devices.

Tech Takes the Battle for SMBs to Your Appointment Book

The unassuming calendar is emerging as a multi-billion-dollar gateway for companies trying to capitalize on the giant business of processing payments for small and medium-sized businesses.

Booker Acquires Frederick, Expands Marketing Automation for Service Businesses

The two companies had an existing partnership in place, and Booker has already rolled out Frederick’s marketing services to 200 of its existing customers. Following the deal, Frederick will retain its brand and will continue integrations with other business management systems.

Street Fight Daily: Verizon Fined By FCC for Tracking Consumers, Will Google+ Be Resurrected?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… FCC Drops the Hammer on Verizon Over ‘Supercookie’ Usage (The Next Web)… Founder of 4chan Joins Google, Presumably to Work on Google+ (Ars Technica)… Facebook’s Trojan Horse Commerce Strategy (Recode)…

#SFSNYC VIDEO: Booker CEO on the Tricky Process of Expanding into New Local Verticals

Booker CEO Josh McCarter opened his Street Fight Summit keynote address with a question that’s on the minds of many small business solutions providers: “How do you take a system that’s designed for one vertical and take it across more categories?” Factoring in the differing needs of various service-based businesses makes that question even more complex. But given the size of what McCarter termed the “local service commerce” opportunity, answering it could be tremendously lucrative.

Street Fight Daily: Amazon Kills Its Groupon and Square Competitors, the Rise of Hypertargeted Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Kills Two Businesses: Local Daily Deals and Its Square Competitor (Recode)… The $21.8 Billion Reason Ultra-Personal Online Ads Are Coming (Fast Company)… Pondering Homejoy’s Failure (Medium)…

#SFSNYC Recap: 5 Key Takeaways from This Year’s Summit

The annual Street Fight Summit assembled more than 350 marketers, solutions providers, technologists, and media executives to discuss pressing issues and developments in the connected local economy. Here are five key takeaways from the day’s keynotes, panel discussions, and fireside chats.

Street Culture: Booker CEO on Interviewing for Fit and Creating Company Values

“When I interview, I’m interviewing for fit. Skills and competency and willingness to learn, those all come after fit,” McCarter said.

MyTime Raises $9.25M More to Push Into Back-Office Software

In addition to funding, the San Francisco-based MyTime is announcing a deeper push into back-office software to compete with Booker, MindBody and others.

Can Amazon Bring One-Click Purchasing to Home Services? Here’s What Experts Think

Earlier this week, Amazon launched its widely-anticipated Home Services marketplace where you can book plumbers, painters and other professionals. We caught up with a handful of small business experts to breakdown the news and handicap Amazon’s chances of transitioning its dominant position in ecommerce to a complex and scattered service landscape…

7 Online Booking Platforms for Independent Businesses

online booking platforms are providing a way for independent businesses to meet a rising demand from consumers who want to schedule, confirm, and in some cases even pay for local services through their mobile devices…

Booker Raises $35M More From First Data, Bain Capital and Others

The New York-based Booker, a software firm that built a big business selling to the service industry, has raised $35 million more from a range of investors, including a strategic investment from payment processing giant First Data…

Street Fight Daily: Groupon’s Wine Label, Porch Keeps Growing

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Groupon Uncorks Its Own Wine Label (Chicago Business Journal)… Can Become LinkedIn For Your House?  (Fortune)… For Location-Tracking Startup, a Data-Privacy Odyssey (Wall Street Journal)…

The Rise of Marketing Automation in Local’s Next Act

Marketing automation isn’t just for the biggest companies in the world anymore. Thanks to companies like Booker, Signpost, Shopkeep, and others, small and medium-sized businesses (SMB) have access to the data and the tools to reach their customers in smart, efficient ways while minimizing the hassle on the backend…