Gilt City, the group-buying offshoot of luxury commerce brand Gilt Groupe, has — among other things — built its business on developing a strong editorial voice mostly through the selection and presentation of its offers. In May, however, the company launched an under-the-radar beta project called City Unlisted to experiment with an alternative approach to pairing content and commerce…
Gilt City’s City Unlisted: Merging Commerce and Content
Gilt City, the group-buying offshoot of luxury commerce brand Gilt Groupe, has — among other things — built its business on developing a strong editorial voice mostly through the selection and presentation of its offers. In May, however, the company launched an under-the-radar beta project called City Unlisted to experiment with an alternative approach to pairing content and commerce…