Openings and New Hires at Belly, Criteo, Endurance, TruMeasure

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at SpotHero, Acquisio, Walkbase, eZanga.

Street Fight Daily: Uber Uses Ride Data for Restaurant Recommendations, AirBnB Launches ‘Trips’

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Uses Ride Data to Compile Guide on Local Restaurants… AirBnB Is Transforming Itself from a Rental Company Into a Travel Agency… World’s Leading QSR Uses Tech to Revolutionize Service…

Street Fight Daily: Snap Files for IPO, Belly CEO Steps Down

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Intel is Investing $250 Million in Self-Driving Cars… Snapchat Files for One of the Biggest Tech IPOs in Years… Simpli.Fi Extends Mobile Geo-Fencing Solution With Event Targeting Feature…

Belly Launches Loyalty Platform for Enterprise Retailers

According to the company, the new product will be considerably more flexible than Belly’s original loyalty rewards program for small businesses, giving retailers with large physical store footprints the opportunity to design more unified experiences across in-store, mobile, and online channels.

Street Fight Daily: Salesforce Brings AI to the CRM Masses, Yelp Courts Developers with New Program

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Salesforce Brings AI to the CRM Masses with New System, Einstein… Marketers Are Getting the Snapchat Targeting Data They Want. Will It Scare Off Users?… Google Trips App Helps Plan Personalized Travel…

What Local Consumers Really Want From a Loyalty Program

To dig into what consumers expect in the loyalty programs they use most frequency today, we checked in with executives at a few of the most well-known loyalty platforms. Here’s what they said consumers are looking for in loyalty programs right now.

7 Retention Marketing Platforms for SMBs

As small and mid-size businesses move away from the once-ubiquitous daily deals platforms, they’re now funneling a great portion of their budgets toward retention marketing solutions. Here are eight examples digital platforms, each taking a unique approach to customer retention.

#SFSW16: Loyalty is Back, and It’s Big, But It’s Not Cutting-Edge

“The premise of our business is that in the past you walk into your local business and everybody knows who you are. It is a very familial relational space,” Ho said. “Our goal is to help these business owners treat every single [customer] as a unique individual. Not long from now it’s either going to be like Minority Report or like Cheers. We want it to be like Cheers.”…

Bakery, Cake, Dessert

Case Study: A Maryland Bakery’s Love/Hate Relationship With Facebook

Never underestimate the power of social media. That’s a lesson that Capital City Cheesecake co-owner Meaghan Murphy learned the hard way while trying to get her Maryland-based bakery/café up and running in 2010. She thought word of mouth alone would be enough to build a sustainable business.

Belly’s LaHive: Beacon Tech ‘A Little Bit Overhyped’

The company’s CEO says that he considers beacons “an additional channel of communication so that businesses can identify when customers are inside a store and target them with special offers,” but he doesn’t see location-based tech and loyalty programs going hand-in-hand.

Street Fight Daily: Uber Gets Merchants to Pay for Rides, Shopify Teams Up with Postmates

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Offers Gets Merchants to Pay for Rides… More Than 21,000 Businesses Can Now Add Same-Day Delivery Through Postmates… Vacation Rental Startups Attract $100 Million in Funding So Far This Year…

Why Retailers Like McDonald’s Should Take Note of Starbucks’ Loyalty Program Misstep

There has been a lot of backlash from Starbucks customers after the company changed the mechanism of its My Starbucks Rewards program last month from frequency-based rewards to dollars spent. The switch is informative for other retail brands, and indicates that personalization is key.

Street Fight Daily: Facebook Partners with Uber, Will Google’s Driverless Cars Be the Next Uber/Lyft?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Messenger Now Lets You Hail Uber Rides (The Next Web)… Google’s Plan for Self-Driving Cars Means It Will Have to Compete with Uber (Recode)… Brand Relevance and Revenue in the Age of Snapchat (Nieman Lab)…

What Merchants Need to Know About Apple Pay and Loyalty Apps

Having provided a window into the future of Apple Pay and Wallet, Apple recently left small businesses wondering about how to adapt their mobile strategies to stay competitive. Here’s how the changes could affect merchants.

Openings and New Hires at Belly, UBL, WorldNow, and FreshLime

Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Fathom Voice, Hearst, PlaceIQ, Sonata and more…

LBMA Podcast: Google’s Local Ads, 7Eleven Rolls Out Belly

On the show: Sprooki rolls out beacons in Singapore malls; Philipp Schmitt’s location-based light painting project; Runkeeper partners with KIIP; PitneyBowes’ location start-up incubator in India; QR codes to help Alzheimer sufferers from getting lost. Special guest is Peter Cahill, founder of Life Line Response…

Street Fight Daily: NFC in New iPhone, 7-Eleven Rolls Out Belly

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology Our Sources Say the Next iPhone Will Include NFC Mobile Payments (Wired)… Loyalty Leader Belly Expands its Footprint by Rolling Out to 2,600 7-Eleven Locations (Pando)… Groupon Sales Reps Can’t Pursue Overtime Pay Class Action (Reuters)…

Street Fight Hosted Three Events in 2013 — Here’s What to Remember

Street Fight hosted three events in 2013, two in New York during the winter (thanks to Hurricane Sandy) and fall, and another in San Francisco in late spring. The programming for the events, and the stories flowing out of them, reflect the continued transformation of the local marketing industry and the emergence of a new, technology-driven local ecosystem. With the year coming to a close, here is a look back at the biggest stories that came out of Street Fight’s Annual Summits…

LBMA Podcast: Ubimo and Belly Funded, Foursquare’s Pro-active Recs

On the show: Foursquare’s proactive recommendations; McDonalds’ NFC Happy Table; JDS Uniphase launches Location Insight Services; 7Eleven invests in Belly with Andreessen Horowitz. Plus our featured app is CO Everywhere, our mobile minute with Chuck Martin looks at the biggest threat to your mobile strategy, and our special guest is journalist and author Nora Young…

Street Fight Daily: Groupon Eyes Warehouse Network, Belly Raises $12M Round

A roundup of today’s big stories in hyperlocal content, commerce, and technologyGroupon Eyes Warehouse Network For Goods (Wall Street Journal)… Big Retail’s Interest in Loyalty Startup Belly Grows: 7-Eleven Chips In On $12M Round (GigaOm)… Forget Tablets. Nokia Has A Bigger Connected Gadget In Mind: The Car (GigaOm)…