Retail, Restaurants, and Roofers: Where Does On-Demand Work (and Not)?

A year into the on-demand revolution, the question persists: Where’s it going next? So far, it’s gone into nearly every local vertical, but there are still areas with the right conditions for on-demand models to take root, some of which remain underdeveloped. These include higher-end professional services like lawyers and doctors, project-based work like design and writing, and, of course, SMBs, especially when it comes to local marketing and advertising.

In Building Local Marketplaces, a Choice of Chicken or Egg

The success of Uber and Airbnb have spawned a deluge of startups that have replicated the on-demand marketplace model across a range of verticals. But developing marketplaces locally requires a deft approach to scale that balances a network’s need for liquidity with a startup’s desire for growth…