How Consumer Behavior Toward Auto Ads Changed During Covid-19
As one of the largest spenders on digital advertising in the U.S., the automotive industry is a bellwether. Prior to the pandemic, the automotive industry had consistent double-digit growth in digital ad spending. That growth was forecast to continue through the end of 2020 — then, in March, everything changed.
How Car Marketers Get Customers
Consumers are becoming savvier in the ways they research and purchase new cars, favoring online research over conversations with real world salespeople. So car marketer are using SEO, pay-per-click, third-party directories, and call tracking software to bring in leads. (Sponsored by CallRail)
Is Your Local Dealership Prepared for a New Era of Car Buying?
The automotive space is extremely competitive and with automotive sales down 13.2 percent, the competition could not be fiercer. In order to remain afloat in today’s challenging sales environment, auto marketers need to rethink how they get high-intent buyers to their stores.