Openings and New Hires at Arrivalist, Lotame, Get Five Stars

Every two weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s roundup includes hires and openings at Yelp, Hootsuite, and dataxu.

Street Fight Daily: Amazon Is On Pace to Forge a Triopoly; Cracks in Mobile Data Ecosystem

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Is On Pace to Forge a Triopoly, and Advertisers Should Be Scared… Mobile Marketers Struggle With Data Quality Management… Openings and New Hires at Arrivalist, Lotame, Get Five Stars…

Using Mobile Location Data to Target World Series Fans

Major advertisers paid upwards of $500,000 for each 30-second TV spot during the World Series this year, but using real-time mobile location data, savvy brand marketers could have reached targeted groups of consumers for much less.

Case Study: North Dakota Tourism Uses Location Data to Reinforce Media Buying Strategies

At North Dakota Tourism, marketing manager Heather LeMoine found a way to use mobile location tracking to learn more about the differences between U.S. and Canadian travelers. Using the information, she’s been able to adjust her organization’s media plan to ensure more successful campaigns.

Street Fight Daily: where Location-Based Marketing Is Headed, Uber Ends Self-Driving Ops in SF

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Location-Based Marketing Will Evolve in 2017… Uber Ends Self-Driving Car Test in San Francisco… Brands and Publishers Use Facebook Messenger to Boost PR and Sales…

How Mobile Data Is Helping to Transform the Television Industry

When the major television networks come to Madison Avenue for the annual Upfronts in May, expect to hear a word seldom spoken among the TV community: data. That could spell good things for the business of location…