OAAA CEO Anna Bager on the Pace of OOH Innovation

OAAA CEO Anna Bager on the Pace of OOH Innovation

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Advertising Week 2023 in New York, and one of the sessions held on Oct. 17 focused on the advantages and the challenges involved in  OOH (out-of-home) advertising. “What Keeps You Up at Night? A Wake-Up Call for Brands Facing Fraud and Fatigue,” (available on replay) saw Anna Bager, President and CEO of the OAAA (Out […]

Street Fight Daily: Facebook Reportedly Circles Waze, Klout Dips Into Local Commerce

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Reports: Facebook Is Buying Social Mapping/Traffic App Waze For Up To $1B To Court Mobile Users (TechCrunch)… Klout Dips into Q&A and Local Commerce with Launch of New Questions Feature (GigaOm)… Trulia Agrees to Buy Real-Estate Software Maker Market Leader For $355 Million (Wall Street Journal)…