How Mobile’s Demographic Shift Impacts Local

It seems that young people in the 18-24 demographic spend, on average, more time on mobile devices today than they do watching television. It also appears that mobile usage is far ahead of “playing games and computer use for leisure.” What does this mean for the future of local search and local media? I would say it’s not unlike the lessons the Republican Party was forced to confront in the aftermath of its recent election defeat…

Location-Aware Games Are Engaging Consumers — And Marketers

One retail brand already taking advantage of Rovio’s real-world location-based gaming feature Magic Places is Barnes and Noble. Last summer the company announced that you could take your Nook Color into a physical Barnes & Noble store and use the Mighty Eagle for free to clear levels in Angry Birds. This kind of partnership can become a great method for retailers to drive additional foot traffic and sales…

Location-Based Gaming for Fun — And Profit

With the rise of mobile, place-based games are being created to encourage people to engage in real world interaction — bringing real opportunity for local businesses and, more specifically, marketing.