Retailers Find New Ways to Level Up Marketing with ChatGPT

Retailers Find New Ways to Level Up Marketing with ChatGPT

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Generative AI has quickly become a booming industry, and retailers are taking notice. Throughout the retail marketing space, executives and agencies are rushing to figure out how to use OpenAI’s ChatGPT and similar technologies to their advantage.

Yext Chat Conversational AI for Enterprises

Yext’s Foray into Conversational AI for Enterprises

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Move over, Google. Yext has launched an AI-powered chatbot in closed beta. Known as Yext Chat, it lets enterprises integrate a white-labeled chat function on their web properties. This can be for a variety of customer service use cases.

Google's AI Chops and Local Search

Google’s AI Chops and Local Search

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ChatGPT celebrants have lauded it as a Google killer or questioned why Google wasn’t first to the generative AI phenomenon. But there’s a problem with that narrative: Google has been all over AI for years.

How Marketers Can Use AI Right Now

How Marketers Can Use AI Right Now

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AI is generating more than ample marketing buzz, but it can be hard for marketers to separate real opportunities from the hype. Street Fight checked in with AI expert Ted Loofbourrow, CEO of ViralGains, to learn about how marketers can use AI right now.

Agencies Are Embracing ChatGPT. Is That a Mistake?

Agencies Are Embracing ChatGPT. Is That a Mistake?

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In SEO expert Andrew Shotland’s view, most agencies aren’t saving as much time using AI to develop creative content as they might think. Tools like ChatGPT are fast, but they aren’t particularly accurate. That’s a major problem, especially for agencies trying to create hundreds or thousands of local pages for national brand clients.

AR, VR, and AI Show the Way for Marketing in 2023

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The opportunities for businesses to meaningfully integrate products, services, and business information into AI-enabled experiences are limited only by their own creativity and access to the AI technology that can make their vision a reality.

AI Can Bring the Fun Back to Advertising

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Long ago, the advertising industry lost its key ingredient — fun. With an overabundance of campaigns to optimize and oversee, marketers have no time to tap into the creativity or strategic thinking that persuaded many to pursue a career in the industry in the first place.

How AI Can Help Retailers Deal with Major Disruption from Hurricanes

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AI is emerging as an indispensable tool in helping retail shippers better navigate periods of disruption like hurricane season. Here are a few key ways how.

How AI is Helping Companies and Influencers Publish Content

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Content creation and marketing is a painstaking business. AI tools are emerging to help content creators and marketing teams cut out repetitive tasks and devote themselves to the human tasks, like engaging with prospects, that technology alone cannot manage.

Retailers Turn to AI to Combat Burnout, Decrease Merchandiser Workloads

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As retailers look at getting more done and freeing up their staff to focus on high-value tasks, interest is growing in the use of AI to handle the mundane tasks that take up too much of a merchandiser’s time — like fixing typos on e-commerce websites and researching underperforming product categories. Retailers are also using AI to flag when new products show signs of being more popular than expected, so merchandisers can act quickly and notch strategic wins. 

How AI is Evolving Ad Creative

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The creative process is notoriously challenging for advertisers and publishers. Beyond the difficulty of the creative talent that goes into the ad, publishers and advertisers struggle to settle on creative and match it to viewers at appropriate times. It’s a huge logistical challenge.

Retailers Scramble to Implement AI-Based Pricing Strategies

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Supply shortages are easing, but inflation is showing no sign of slowing down. Retailers are using AI to refine their pricing strategies.

How AI Is Driving the Next Generation of Ad Creative

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Most industries have a healthy fear that artificial intelligence is going to render humans obsolete (and even possibly take over the world). But for the digital advertising industry, if applied the right way, AI has the potential to improve production and performance by making more room for original ideas without stripping away reliance on humans.

Retailers Use AI to Combat Shrinking Seasonal Workforce, Surging Customer Demands

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Increases in customer service tickets are expected to come just as seasonal workforces are hitting all-time lows. According to Puneet Mehta, founder and CEO of the AI platform Netomi, about 25% fewer agents are working in seasonal customer service roles now than before the pandemic. Customer service accounts for a lot of the seasonal roles retailers have traditionally hired for, and now retailers are looking at leveraging technology to fill that labor gap.

Why Are We Still Talking About Bias in AI?

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Rather than delegating AI ethics to one specific team, ethics should be part of everything your organization does. A data ethics business foundation can help keep businesses accountable and encourage their employees to recognize inequities and act on them in real-time.

back-to-school kids

Retailers Use AI to Mine Social Data for Back-to-School Trends

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Students across the country are returning to the classroom this month — some for the first time in more than a year. While early indications show strong late-summer back-to-school sales, retailers aren’t leaving anything up to chance. Widespread confusion around health policies, safety protocols, and required supplies that can vary by school are leading retailers to rely on social media and artificial intelligence to collect information on emerging themes and trends.

Think You’re Ready for AI? You Might Not Be

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Despite its great promise, AI is not for everyone, and integrating AI into your existing functions isn’t something that happens overnight. If you’re not ready – and you don’t have the right kind of data to make AI productive and the insights actionable – it can be more of a hindrance than a help. AI-based campaigns should be approached carefully and methodically, but if done right, the payoff can be substantial.

How Deep Learning Can Boost Small Businesses

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With e-commerce and the reach afforded by the internet, local businesses now have the opportunity to look beyond their community to find customers and generate enough revenue to keep afloat.

Digital Marketers Deploy AI to Break through the Noise

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Chief among the newest strategies brands are adopting is the use of artificial intelligence in digital marketing. Brands are increasingly willing to try AI to gain a better understanding of customer behavior, so they can spend more time on creativity and delivering more relevant content, says Mary Schneeberger, director of the integrated marketing practice at Avionos.

Retailers Use AI to Rebuild the Customer Experience

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Retailers are using artificial intelligence to enhance the customer experience and also run their own back-end operations more efficiently.