Street Fight Daily: Yelp Sees Growth in Local Ad Accounts, Facebook Agrees to Audit

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Stock Plunges After Sales Outlook Misses Mark, But Local Ad Accounts Grow… Facebook Agrees to Audit of Its Metrics Following Data Controversy… Lyft Has Hired the Head of Google Street View to Lead Its Mapping Team…

The AI Wars in Local Have Already Begun

Share this:

This AI-centric battle is being waged by heavier contenders than any before it, including Apple (Siri), Amazon (Alexa), and Google (Assistant). They’re each basing battle plans on their current positioning and biggest assets, and the winner will sway the next era of local commerce.

Apple Gets Into Position for the Voice Search Revolution

Share this:

As voice search becomes more prevalent, Apple will “retain an advantage over Amazon in ‘on-the-go’ searches, since our phones are always with us,” David Mihm tells Mike Blumenthal. “Unfortunately for Apple, people overwhelmingly conduct voice searches at home. “

Street Fight Daily: Signpost Brings AI-Driven Ads to Facebook, Snap to File Publicly for IPO This Week

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Signpost Integrates AI Tech with Facebook for More Effective Advertising… Snap Plans to File Publicly for Its Much-Awaited IPO This Week… How Automakers Are Cashing in on Connected Cars…

How Cisco’s Meraki Became the Largest Vendor of Bluetooth Beacon Gateways

Share this:

While Meraki’s routers have long had the ability to broadcast iBeacon packets, in October they released a software upgrade which enables API access to these radios, activating a major new feature. Now customers can use their Wi-Fi access points to monitor beacons from third party vendors.

Street Fight Daily: Apple Taps Drones to Improve Maps Data, Brands Leverage Apps for Loyalty

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Said to Fly Drones to Improve Maps Data and Catch Google… How Brands Are Leveraging Their Apps to Provide Value, Maintain Loyalty… Instagram to Overtake Twitter as Marketing Channel…

Which Apple Will Show Up For Local’s Next Revolution?

Share this:

Apple’s relative inaction on VR/AR thus far could either indicate that the company is missing this next tech shift (which I’ve speculated), or that it’s playing the long game. The latter could involve a deliberately late entrance to VR and AR, just as it did with previous technologies.

Street Fight Daily: Keeping Up With Mobile Shoppers, Google’s Mobile-First Index

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook, In Cross Hairs After Election, Is Said to Question Its Influence… FAQ: All About Google’s Mobile-First Index… How Walgreens’ App Update Will Leverage Beacons to Improve the In-Store Experience…

Street Fight Daily: Facebook-WhatsApp Data Sharing Blocked Abroad, OpenTable Scales Back

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Runs Into Roadblock Abroad Taking User Data from WhatsApp for Targeted Ads… As OpenTable Struggles to Take Hold Abroad, Priceline Scales It Back… Uber Rival Karhoo Shuts Down After Blowing Reported $250M in Funding…

Street Fight Daily: Brands Leverage Apple Search Ads, Yelp Struggles Internationally

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Big Brands Are Already Targeting Their Competitors with Apple Search Ads… Yelp, Struggling Internationally, Lays Off 175 In Sales and Marketing… Foursquare Licenses Drawbridge’s Cross-Device Identity Data for Location Intelligence…

Street Fight Daily: Google Gets Lift from Maps Ads, Facebook’s E-Commerce Strategy

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Sees Lift from Maps Ads, Local Mobile Clicks… Facebook Puts Off Monetization of E-Commerce Efforts to Boost their Popularity… BloomReach Acquires Hippo to Create, Personalize, and Measure Every Digital Experience…

Street Fight Daily: Apple to Report Revenue Drop, Reviews Increasingly Impact Search

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Expected to Report First Drop in Annual Revenue Since 2001… From East Coast to West Coast: The Company Behind Miami’s The New Tropic Expands to Seattle… To Dunkin’ Donuts, Media is More Than Just New User Acquisition…

Street Fight Daily: Labor Ruling Threatens Uber’s Contractor Model, Geofeedia Used to Monitor Protests

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Drivers Ruled Eligible for Jobless Payments in New York State… Geofeedia is Just the Tip of the Iceberg: The Era of Social Surveillance… BuzzFeed’s Head of Commerce Talks About Shop, Part of Media Company’s E-Commerce Efforts…

Street Fight Daily: Salesforce Eyes Twitter, Apple Enters Search Ad Biz

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter is Expected to Field Bids This Week, with Salesforce in the Mix… Local Visionary Awards Finalists Announced… Apple Enters the Search Ad Biz Today — What Marketers Need to Know…

Street Fight Daily: Amazon Eats Up Warehouse Brand Market, Figures on AMP’s Progress

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Prime May Be Cannibalizing Traditional Warehouse Brands’ Customer Pool… Need for Speed: Google Shares Its Progress on AMP… How Millenial Journalists Are Unraveling Local News for their Peers…

Is Apple’s Encroachment on Local Finally Ready for Prime Time?

Share this:

“I see [Apple’s] messaging platform as the third leg of mobile (joining the web and apps) that we need in place for the transition to non-traditional interfaces like voice,” Mike Blumenthal tells David Mihm. “Apple is building out a stable of ‘body’ computers with the Watch and now the AirPods that can provide an interface to the web.”

Street Fight Daily: Google Ups In-Store Attribution Efforts, Twitter Considers Takeover

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Brings Store Visits to Google Display Network, Debuts Cross-Device Retargeting… Twitter is Said to Be Discussing a Possible Takeover… The Biggest Problem with Snapchat’s Geofilter Product

How Apple’s iOS 10 Enables Location Marketing On-Demand

Share this:

The company unleashed a slew of features with iOS 10, such as the ability to transcribe phone messages automatically. Three features in particular give businesses a glimpse at how the customer journey continues to increase in velocity.

Street Fight Daily: Facebook Launches Dynamic Ads for Retail, Google Debuts Allo

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Launches ‘Dynamic Ads for Retail’… Google Launches Smart Messaging App, Hoping It Will Gain Traction as Platform… Amazon May Be Tinkering with Its Price-Comparison Pages…

How Apple’s Subtle AR Play Could Impact Local: Sights and Sounds

Share this:

Apple just entered augmented reality, without anyone really noticing. Though the iPhone 7 was met with a collective ‘meh,’ the real impact is below the surface, where the world’s biggest company collides with tech’s biggest opportunity.