What 1-800-Flowers’ Search Dominance Means for Local Florists

With more consumers researching purchases online than ever before, and major e-commerce retailers like 1-800-Flowers and ProFlowers flooding the playing field with paid search ads, there’s a looming question of what will happen to local florists.

Florists Hate Valentine’s Day — BloomNation Thinks It Can Change Their Mind

Americans will spend $18.9 billion on flowers, candy and more for the holiday — but the spike in demand typically does not translate into big profits for small flower shops…