SFSW 2018 | Street Fight

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JANUARY 30-31, 2018 • Los Angeles, CA

Product Launches • Trends •  Global Opportunities

What’s on tap for 2018? We’ll feature first looks at new products and services, and discuss the key trends and challenges that will define local marketing tech in 2018 and beyond.


Check out videos from past Street Fight conferences and expect more and better in Los Angeles!



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Gil Elbaz
Factual[/column][column grid=”4″ span=”1″]
Chad Richard
SVP Business
Yelp[/column][column grid=”4″ span=”1″]
Kamakshi Sivaramakrishnan
Drawbridge[/column][column grid=”4″ span=”1″]
Prakash Janakiraman
Co-Founder & Chief Architect
Nextdoor[/column][column grid=”4″ span=”1″]
Kelly Thomas Nojaim
VP Partner Development
Microsoft[/column][column grid=”4″ span=”1″]
David Shim
Placed[/column][column grid=”4″ span=”1″]
Mindy Weinstein
Market MindShift[/column][column grid=”4″ span=”1″]
Duncan McCall
PlaceIQ[/column][column grid=”4″ span=”1″]
David Mihm
Tidings[/column][column grid=”4″ span=”1″]
Dan Cath
Partnerships Lead, Reserve
Google[/column][column grid=”4″ span=”1″]
Jared Hand
Head of Attribution
Foursquare[/column][column grid=”4″ span=”1″]
Andy Ellwood
Basket[/column][column grid=”4″ span=”1″]
Walter Geer
VP, Creative Director
Verve[/column][column grid=”4″ span=”1″]
Faith Murphy
Sr. Director, SMB Partnerships
Oath[/column][column grid=”4″ span=”1″]
Alex Nocifera
Field Day[/column][column grid=”4″ span=”1″]
Raffaella Camera
NA Go-to-Market Lead
Accenture XR[/column][column grid=”4″ span=”1″]
Andrew Shotland
Local SEO Guide[/column][column grid=”4″ span=”1″]
Joe Jaffe
Thought Leader,
The Innovation Scout[/column][column grid=”4″ span=”1″]
Todd DiPaola
inMarket[/column][column grid=”4″ span=”1″]
Josephine Munis
Candy Lab[/column][column grid=”4″ span=”1″]
Neil Crist
VP Product and Engineering
Moz[/column][column grid=”4″ span=”1″]
Nathan Pettyjohn
Aisle411[/column][column grid=”4″ span=”1″]
Danny Gordon
Auredi[/column][column grid=”4″ span=”1″]
Dana DiTomaso
Kickpoint[/column][column grid=”4″ span=”1″]
Kate Edwards
Heartbeat[/column][column grid=”4″ span=”1″]
Patrick Lu
Playfull[/column][column grid=”4″ span=”1″]
Jon Zack
FunnelKake[/column][column grid=”4″ span=”1″]
Eric Remer
EverCommerce[/column][column grid=”4″ span=”1″]
Asif Khan
The LBMA[/column][column grid=”4″ span=”1″]
Lorren Elkins
GM, U.S.
Camilyo[/column][column grid=”4″ span=”1″]
Matt Booth
Connectivity[/column][column grid=”4″ span=”1″]
Peter Hutto
Managing Partner
Three Things Consulting[/column][column grid=”4″ span=”1″]
Nathan Labenz
Waymark[/column][column grid=”4″ span=”1″]
Geoff Michener
dataPlor[/column][column grid=”4″ span=”1″]
Mike Boland
Street Fight[/column][column grid=”4″ span=”1″]
David Card
Research Director
Street Fight[/column]

Check out a preview of SFSW 2018 with Verve’s Walter Geer!


Contact David Hirschman for information on presenting your 2018 products and insights.




Street Fight Summit West will take place at Vibiana in the Historic Core of Downtown Los Angeles, at 214 S Main St, Los Angeles, CA 90012. [Map]

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We recommend the Ace Hotel Downtown Los Angeles. [Map] Conference attendees can get a 15% discount by using the promo code BANDWIDTH when booking directly with the hotel.

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If you have any problems registering, please contact us.



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For information about sponsorships, please contact Nancy Karas at 732.317.1819 or nkaras@streetfightmag.com




A casual cocktail hour at InMarket HQ in Venice. Get in early and party with us!



In the evening, join us at Vibiana from 6:00-9:00 PM for a networking reception under the stars! Come see who wins the Local Visionary Awards and who takes home the coveted Street Fight championship belts, then stay to celebrate with the winners and meet other attendees.



8:00-9:00 a.m. Registration and Breakfast

9:00–9:05 a.m. Opening RemarksDavid Hirschman, CEO, Street Fight

9:05-9:15 a.m Lumascape: The New, New Local Ecosystem
* Lorren Elkins, GM, Camilyo

9:15-9:25 a.m How Brands Can Leverage the Innovation Marketplace
Existing Local and National Companies are looking to the Innovation Marketplace for ideas, technologies and human resources. This virtual marketplace is teeming with start-ups, University IP, inventors and entrepreneurs. How are companies using Innovation Management techniques to understand: what’s happening, why it’s happening, and what they can do about it? It’s time to get a win and we’ll talk about how the smartest companies are winning the innovation play. Think blue ocean not boil the ocean.
* Joe Jaffe, Thought Leader, The Innovation Scout

9:25–9:45 a.m. Morning Keynote — “AI – Intelligence Amplified”
* Kelly Thomas Nojaim, VP Partner Development, Microsoft

9:45-10:15 a.m. Panel — The Local Ecosystem in Flux
Following a year of industry consolidation and various economic storms buffeting local marketing companies, this panel will look at some of the broad outlines of where  the local industry is headed in 2018 — and how companies serving brands and SMBs can help them forge deeper connections with local consumers. How can companies in the space best position themselves for success — be it profitable growth, a roll-up, or acquisitions.
* Peter Hutto, Managing Partner, Three Things Consulting (moderator)
* David Shim, CEO, Placed
* Eric Remer, CEO, EverCommerce
* Andrew Morbitzer, VP Corporate Development, GoDaddy
* Paul Elliott, Chief Digital Officer, BrandMuscle

10:15-10:35 a.m. Original Research & Analysis – The State of Hyperlocal in 2018
A presentation of data from Street Fight’s recent surveys & discussion.
* David Card, Research Director, Street Fight

10:35-11:00 a.m. Mid-Morning Break

11:00-11:30 a.m. Panel — Closing the Location Attribution Loop
This panel will discuss growing importance of location data and how brands can measuring attribution.  Did that ad result in traffic to the store? If so, what did they buy and how much did they spend? How to leverage it as a cookie across devices and media types.
* Asif Khan, President, The LBMA (moderator)
* Jared Hand, Head of Attribution, Foursquare
* Todd DiPaola, CEO, InMarket
* Andy Ellwood, CEO, Basket

11:30-11:50 a.m. Ideas and Insights From #SFSW Sponsors
* Martin Scholz, SVP Business Development, Uberall: “Winning the Last Mile – How Local Ads Will Disrupt PPC”
* Jason Capodanno, CEO, GreenBananaSEO

11:50 a.m.-12:20 p.m. Panel — Local Search Smackdown
Local search (and local marketing more broadly) is undergoing arguably its most dramatic period of change since Google released the 10-pack a decade ago. Competitors Facebook and Amazon are keeping pace, and Apple’s hardware and userbase make it a latent threat in the space as well. How can small businesses (and the agencies serving them) continue to acquire customers and stay top of mind in this changing landscape?
* David Mihm, CEO, Tidings (moderator)
* Mike Blumenthal, Co-founder, Get Five Stars
* Mindy Weinstein, CEO, MarketMindShift
* Dana DiTomaso, Partner, Kickpoint

12:20-12:40 p.m. One-on-One — The State of Local Data
* Gil Elbaz, CEO, Factual
* Andrew Shotland, CEO, Local SEO Guide (interviewer)

12:40-1:20 p.m. Lunch

1:20–1:25 p.m. Street Fight in 2018David Hirschman, CEO, Street Fight

1:25-1:35 p.m. Brands and the Open Innovation Movement
Today much of the ‘innovation’ work inside of companies is done ‘by hand’. Gathering ideas, scouting for solutions by attending events or networking. Then there is the process to build and test market ideas. If you are working at the ‘speed of humans’ you are going far too slow to keep pace with rapidly changing markets. More and more existing companies are creating internal “Innovation Factories” by inviting Start-ups to team-up in Open Innovation environments. A ‘factory’ of innovation augments humans with the best that technology can bring like artificial intelligence and big data.
* Joe Jaffe, Thought Leader, The Innovation Scout

1:35-1:50 p.m. Presentation — Figuring Out the Optimal Marketing Mix for QSRs — And Where Location Works Best
As marketing channels like TV, internet, social and OOH battle for marketing dollars, how can we put a precise value of mobile in the larger marketing mix? How can marketers optimize mobile’s placement in the mix and quantify its benefits in in-store visitation, sales and profits?
* Duncan McCall, CEO, PlaceIQ

1:50-2:10 p.m. One-on-One — How Nextdoor Is Scaling a Business Around Neighbors
* Prakash Janakiraman, Co-Founder and Chief Architect, Nextdoor
* Mike Boland, analyst-in-residence, Street Fight (interviewer)

2:10-2:50 p.m. Local Startups Showcase
* Faith Murphy, Sr. Director of SMB Partnerships, Oath (MC)
* Alex Nocifera, CEO, Field Day
* Kate Edwards, COO, Heartbeat
* Geoff Michener, CEO, DataPlor
* Patrick Lu, CEO, Playfull
* Nathan Labenz, CEO, Waymark

2:50-3:00 p.m. Ideas and Insights From #SFSW Sponsors:
* Manish Patel, CEO, Brandify

3:00-3:20 p.m. One-on-One — How Identity Is Reshaping Marketing
* Kamakshi Sivaramakrishnan, CEO, Drawbridge
* David Hirschman, CEO, Street Fight (interviewer)

3:20-3:40 p.m. Afternoon Break

3:40-3:55 p.m. Presentation — Creative Solutions to Local Problems
* Walter Geer, VP Creative, Verve

3:55-4:30 p.m. Panel — Local’s Visual Future: The Rise of AR and Visual Search
“The camera is the new search box,” has been a rally cry from Google, Facebook and others embracing visual search and augmented reality. These emerging tools let consumers hold up their smartphones to identify and get information about physical world items. Will they transform local discovery? If so, when, how and by whom?
* Mike Boland, analyst-in-residence, Street Fight (moderator)
* Nathan Pettyjohn, CEO, Aisle411
* Josephine Munis, CMO, Candy Lab
* Raffaelle Camera, NA Go-to-Market Lead, Accenture XR
* Danny Gordon, CEO, Auredi

4:30-4:40 p.m. The New Innovation Ecosystem for Brands
Scaling innovation is about survival in a rapidly changing world.
The days of limited options for customers have passed. Digital Giants, Start-ups, and One-Hit Wonder Inventions (shipped by Amazon) now crowd Market Ecosystems with a bewildering array of choices. Customer journeys have been simplified in some instances, and made more complex in others – but all the choices are available at the touch of a button, 24/7, with free delivery. How is all this impacting your customer’s experience and what can you do to be: the leading choice? We’ll discuss how you can leverage the power of the Crowds and the newest marketing techniques – to test market your next innovation.
* Joe Jaffe, Thought Leader, The Innovation Scout

4:40-5:10 p.m. Panel — From Lead to Conversion: The Dynamics of the Local Funnel
The tech stack continues to evolve for local businesses to acquire, close, serve and retain customers. But the first steps in that funnel — the all-important customer acquisition — are still a top priority for local businesses. Those include customer segmentation, SEO, inbound sales and appointment booking. We’ll hear from a few best-practices examples within the expanding universe of services that help local businesses move customers through the funnel.
* Matt Booth (moderator)
* Jon Zack, CEO, FunnelKake
* Dan Cath, Partnerships Lead, Reserve With Google
* Neil Crist, GM, Moz Local

5:10-5:30 p.m. Fireside chat — How Yelp Is Partnering its Way Into the Future
* Chad Richard, SVP, Yelp
* David Card, Research Director, Street Fight (interviewer)

5:30-7:30 p.m. Cocktail Reception