#SFSW13 — Panelists and Presenters | Street Fight

#SFSW13 — Panelists and Presenters



Bronwyn-AgriosBronwyn Agrios, Business Development & Strategy, Esri
Bronwyn engages in business development and strategic partnership activities for emerging location-aware developers. Bronwyn is passionate about maps as a communication tool and promotes new ideas spatial thinking, location-aware analysis, and application development. Currently, Bronwyn lives and works in San Francisco spearheading Esri’s initiatives in emerging business and platform adoption.

Sabrina Alimi, Senior Manager, IAB Mobile Marketing Center of Excellence

Sabrina is senior sanager of the IAB Mobile Marketing Center of Excellence, leading the Local Committee which is committed to exploring marketing opportunities in mobile advertising through the use of location based technologies. She also leads mobile ad operations working groups on topics ranging from creative guidelines and HTML5 to cross platform tracking and discrepancies. Prior to the IAB, Sabrina worked at Microsoft Advertising on the Atlas Media Console where she became a product expert providing technical support to clients and managing bug escalations.

Ethan Anderson, CEO, MyTime
Ethan is founder and CEO of MyTime, an online destination where consumers can purchase and book appointments from nearby local businesses.  MyTime launched in Los Angeles in early-2013 and currently lists over 750,000 appointment openings per month in that market alone. Previously, Ethan was Cofounder & CEO of Redbeacon, a startup to help consumers get price quotes for their home service needs.  Redbeacon raised $7.4 million from top-tier VCs and won numerous awards including the Grand Prize at the 2009 TechCrunch50 competition and Business Insider’s Startup 2010 before being acquired by The Home Depot in early-2012.

rex headshot bookRex Briggs, CEO, Marketing Evolution
Rex is the founder of Marketing Evolution, a firm that helps clients measure advertising and marketing effectiveness. Inc. Magazine named Marketing Evolution the fastest growing marketing ROI measurement company in America. Briggs coauthored the critically-acclaimed book What Sticks, Why Advertising Fails and How to Guarantee Yours Succeeds. And was named one of the dozen “Best and Brightest” in media and technology by Adweek. SIRFs-Up – Catching The Next Wave In Marketing hit the #1 slot for marketing books on Amazon.com and the best sellers list on Barnes & Noble.

Eric Bright, VP of E-Commerce, Deseret Digital Media
Eric is the vice president of e-commerce at Deseret Digital Media, focusing on Marketplace Commerce products (including Classifieds, Deals, Shops, Local, and Utah.com). Eric has over 14 years of experience in e-commerce, online and offline marketing, and general business management. Prior to joining DDM, Eric was a partner and Vice President of E-commerce at FranklinCovey Products where he led the global re-brand and build of FranklinPlanner.com. Over the past 7 years Eric has been immersed in the online space working as the Sr. Director of Interactive & Direct Marketing for eBags.com and as the Sr. Director of Consumer Marketing with FranklinCovey, Co.

Mark Canon, Principal, IBID Strategic Consulting
A longtime leader in the digital, local media, online advertising and search spaces, Mark brings extensive leadership experience, entrepreneurial drive, operational skill and deep domain knowledge to a broad range of digital product and business models including Internet Advertising and Search, Digital Marketing and Audience Development, Local Media Sales, Classifieds and Directories, Lead Gen, and ecommerce. Canon has held senior product, strategy and operational roles in public companies including YellGroup, AOL, and Autobytel & Switchboard, where he has successfully developed and brought to market innovative and profitable products in the search, local media and digital advertising domains. He holds multiple patents in the digital directory and search space.

wileyWiley Cerilli, VP/GM, SinglePlatform from Constant Contact
Wiley oversees all activities related to SinglePlatform, which he founded in 2010 and which was acquired by Constant Contact in 2012. SinglePlatform gives small business a single place to update their critical business information and delivers that information across a publishing network that reaches more than 200 million consumers per month. SinglePlatform lets small businesses quickly distribute rich content so that consumers can find it at the very moment they are looking to make a purchase decision.

Brian Coryat, CEO, Local Market Launch
Well-known as one of the pioneers of Internet marketing, Brian has been at the forefront of several successful Internet ventures. Launching the first internet directory listing service in 1995, AAA Internet Promotions, then Web-Ignite, one of the first SEO companies, and most notably the online advertising company ValueClick (VCLK: NASDQ), for which he was awarded the Ernst & Young Entrepreneur of the Year Award in 2000 for eCommerce.

Andy Ellwood, Sr. Director Business Development, Waze
Born with the gift of gab, raised with an overdeveloped self-esteem, Andy has built a career around both the art and the science of hustle. He’s currently pushing the envelope and bringing his brand of hustle to Waze, the social navigation and GPS company making the lives of 45,000,000 drivers better everyday.

Steve_EspinosaSteve Espinoza, CEO, Appstack 
Steve is the mind behind AppStack and Promote and has previously owned and sold a number of companies featured on the world wide web, including Backyard. When not perusing YouTube videos, he enjoys spending time with his four children, golfing, anti-gravity yoga and schooling the AppStack staff at basketball. Steve was recognized for his innovations in technology with a spot on Inc’s 30 under 30 list.

Patrick Gauthier, Head of Product Strategy & Business Operations, Retail Services, PayPal
Patrick is the Head of PayPal’s Emerging Services group in the Enterprise Solution division. He manages principally the PayPal Prepaid and PayPal Media Network businesses. The Enterprise Solutions division is driving PayPal’s omni-channel strategy and solutions for large retailers and partner networks. Patrick is a payments and commerce innovation specialist, with 20 years of experience managing products, sales, innovation and corporate venture with startups, Visa Inc. and Schlumberger Electronic Transactions.

Mike Ghaffary, VP of Business Development, Yelp
Mike joined Yelp in 2010 to head business development, leading partnerships with Apple, Microsoft, BMW, and several others. Prior to Yelp, Mike was the Director of Business Development at TrialPay, the co-founder and Vice President of Business Development at Stitcher, and Vice President at Summit Partners. He also co-founded the iPhone app BarMax, and previously wrote code at MSC Software. Mike holds a B.S. in Computer Science and a B.A. from the University of Southern California, a J.D. from Harvard Law School, and an M.B.A. from Harvard Business School.

Neal Hansch, Partner, Rustic Canyon Partners
Neal brings over fifteen years of venture capital, technology operations and financial advisory experience to Rustic Canyon and its portfolio companies. Before joining Rustic Canyon in 2005, Neal worked in the Corporate Development group at Macromedia (Nasdaq: MACR) where he was responsible for global M&A transactions and strategic equity investments. Prior to Macromedia, Neal was an investor at Technology Crossover Ventures (TCV) and was a co-founder of WebAssist.com. Neal began his career in investment banking at Robertson Stephens & Co.

tim_juddTim Judd, CEO, eLocal Listing
Tim has twenty-five years of sales, marketing and business development experience in search, high tech and new media. He is a veteran of providing technology solutions to major newspapers around the world. Tim moved to the Internet and corporate Search world and was instrumental in the recovery, growth and the successful acquisition of several leading Internet players. His background in Search provides a deep understanding of the business and the technology behind it. Judd currently serves as CEO of eLocal Listings.

Chuck Kimble, Head of Strategic Partnerships, Square
Chuck is Head of Strategic Partnerships for Square.  He joined Square last June and is excited to focus on a new and very rewarding group of customers – local businesses.  He has extensive and global experience in payments, working for leading participants like Visa, MasterCard, MBNA and Global Payments.  In various leadership roles, Chuck has secured some of the largest industry partnerships, including JPMorgan Chase, Citibank, RBC and CIBC.

Josh McCarter, CEO, Booker
Josh serves as CEO of Booker, which is transforming the way local services are managed by businesses and purchased by consumers. The company’s unified cloud-based platform powers the core operations of 5,000+ service businesses in 73 countries. Under Josh’s leadership the company has secured $48M+ of financing and achieved triple-digit revenue growth for the fourth consecutive year.

lexie mccarthyLexie McCarthy, Media Manager, Gap 
After spending 3 years working with the brand on their digital efforts at AKQA, Lexie made the transition to the client side in May and is currently the Media Manager for Gap North America.  While at the agency, she managed Gap’s digital, mobile and social efforts.  Prior to working at AKQA, she spent 2 years at DraftFCB and 1 year at Grey San Francisco.  Lexie is a proud UCLA graduate and a Los Angeles native.

Saumil Mehta, CEO, LocBox
Saumil is CEO and Founder at LocBox, an Integrated Marketing product focused on helping local businesses acquire new customers by running campaigns across all channels such as Facebook, Email, Twitter, and Text. Before LocBox, Saumil spent significant time at Kosmix as Director of Product. He received a Master’s in Computer Science from Stanford.


David Mihm, Local Search Strategy, SEOMoz
David is one of the world’s leading practitioners of Local search engine marketing.  He has created and promoted search-friendly websites for clients of all sizes since the early 2000’s. David co-founded GetListed.org, which he sold to SEOmoz in November 2012. David writes frequently about Local Search on the SEOmoz blog and formerly wrote a column on Local Search at Search Engine Land. His annual Local Search Ranking Factors project is among the most important studies of Local SEO.

Jeremy Mims, Co-Founder, OwnLocal
Jeremy is the cofounder of OwnLocal, a technology company that turns legacy media companies into full-fledged digital ad agencies. OwnLocal is backed by Y Combinator, Baseline Ventures, Lerer Ventures, Automattic, The Knight Foundation, 500 Startups, Digital First Ventures, Paul Buchheit, Joshua Schachter, and other great investors. He and his company have been featured by NPR, Current TV, Editor & Publisher, Business Week, The Wall Street Journal, Forbes, Entrepreneur Magazine, TechCrunch, and more. He currently advises three additional startups and lives in New York City.

Damien Patton, CEO, Banjo
Damien is the founder and CEO of Banjo and leads product development and technology strategy.  Under his leadership, Banjo’s patented mobile location technology has received multiple awards. In addition to being a four-time entrepreneur, he served in Desert Storm, was a Chief Mechanic of a top NASCAR team and even dusted for prints as a crime scene investigator. A trailblazer in the industry, Patton speaks frequently on subjects ranging from mobile and location-based technology to agile development and privacy.

Kreg Peeler_Headshot_PortraitKreg Peeler, CEO, SpinGo
Kreg builds stuff. Most recently, he built SpinGo, a robust local event platform which powers hundreds of media sites and apps across the country. He has a reputation for product and platform development among such companies as Bonneville International, Media News Group, and eXperticity. He studied Media Technology at Idyllwild Arts and BYU, while operating an independent radio station from his dorm room.

florent-peyreFlorent Peyre, COO, Placemeter
Florent is the co-founder and chief operating officer of Placemeter, a company that captures information and activity in physical locations through a network of smart sensors and proprietary algorithms. Florent previously founded CasaHop, a travel venture backed by Lerer Ventures, First Round Capital and betaworks amongst others. Prior to that, Florent helped launch Gilt City (Gilt Groupe), and ran Strategy & BD, ramping up to 150+ employees. Florent formerly ran Emerging Platforms, M&A and BD for Hachette Filipacchi Media, a leading publisher.

rob reedRob Reed, CEO, Momentfeed
Rob is founder and CEO of MomentFeed, a social marketing platform built specifically for multilocation brands. The MomentFeed platform provides an integrated solution to manage Facebook, Foursquare, Instagram, and Twitter at the local level as well as Graph Search optimization. Reed’s background is in marketing and journalism, and he is the founder ofMax Gladwell, an independent blog on social media, sustainability, and geolocation. He can be reached on Twitter.

Will Scott, CEO, Search Influence
Will has been helping small businesses get online since 1994. He has led teams responsible for building thousands of Small Business websites, building hundreds of thousands of pages in online directories and delivering millions of visits from search At Search Influence, Will leads a team of dedicated professionals who put customer results first. Search Influence is a national, full-service, online marketing company based in New Orleans.

David Shim, CEO, Placed
David is the founder and CEO of Placed. Previously David held the roles of Director of Product and Operations at Quantcast. As Director of Product he drove Quantcast Marketer from idea to an audience platform used by over 300+ advertisers across 6 billion actions a month. David pivoted to Director of Operations as part of the launch of Quantcast Lookalikes, the primary revenue generating product for the company. Prior to Quantcast, David held leadership roles at WebTrends, and Farecast (acquired by Microsoft in 2008). David has presented at numerous industry conferences including Venture Beat Mobile Beat, ad:tech New York, iMedia Breakthrough Summit and Underthe Radar.

Andrew Shotland, proprietor, Local SEO Guide
Andrew is the proprietor of www.localseoguide.com, a leading search consultancy with a specialty in SEO for local search, enterprise-level search marketing and SEO training for corporations and their customers.  He is a regular contributor to SearchEngineLand.com and author of the definitive Google News Ranking Factors survey.  Andrew recently launched AppleMapsMarketing.com, a blog focused on helping businesses navigate Apple Maps and SIRI. He is a co-founder of Backyard, a local deals service that was acquired by Sightly in 2011.  He currently serves as an advisor to several local search start-ups.

Chris Tolles, CEO and Co-Founder, Topix
Chris is the CEO and co-founder of Topix, the #1 local forum site in the US. A serial entrepreneur & previous co-founder of NewHoo (now the Open Directory Project within AOL) & Spoke Software Chris has also served executive roles at Aol, Netscape & Sun. With product experience ranging from online local to search to cryptographic software Chris has put his degrees in Computer Science & Economics from the University of California at San Diego to work over his two decades in Silicon Valley.