Street Fight Summit 2017 | June 12-14 | Brooklyn | Street Fight | Street Fight

Street Fight Summit 2017

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The Best Street Fight Summit Ever!


JUNE 12-14, 2017 • Brooklyn NY

Location • Mobile • Commerce • AI • Industry Consolidation • Global Opportunities
Brand Marketers • Local Merchants • Voice Search


Check out videos from last year’s Street Fight Summit and don’t miss out this year!


David Isbitski
Chief Evangelist,
Alexa and Echo

Jeena James
Global Head of Travel & Local
Google Play

Keara Tanella
SMB Lead, Creative Shop

Steven Aldrich
Chief Product Officer

Sherif Mityas
VP, Strategy & Brand Initiatives
TGI Fridays

Tara Brannigan
Head of Marketing, Book

Ezra Kucharz
Former President
CBS Local Digital Media

Joe Bardenheier
Sr. VP Corporate Development
Endurance International Group

Ajay Kapoor
VP, Transformation
& Strategy
Shark Ninja

Shobhit Kapoor
VP, Global Marketing
Harman International (Samsung)

Jake Davidow
Head of Media Buying
JP Morgan Chase

Samuel Artmann
VP Strategic Partnerships

Mariano Medina Walker
Director, Partner Development

Belén Aranda-Alvarado
Director, Digital Marketing & Ecommerce
Wildlife Conservation Society

Marc Prioleau
Strategic Business Development

Adam Burrows
SVP & GM, Emerging Businesses

Faith Murphy
Senior Director, SMB Partner Development

Perry Quinn
SVP, Business Innovation Development
National Restaurant Association

Ray Green
VP, Enterprise Partnerships

Elizabeth Kurek
VP, Partner Growth

Micah Moreau
Sr. Director of Marketing

Kevin Lee
Executive Chairman

Jacob Chappell
VP Enterprise Sales

Philippe Chetrit
VP Business Development

Jillian Manus
Managing Partner
Structure VC

Maggie Zhang
Sr. Director,
Digital Video Research

Corey Elliott
VP, Research & Analysis
Borrell Associates

Josh Anton
CEO & Founder
X Mode, LLC

Click here to read interviews with the speakers & learn more about their talks!




The Weylin, 175 Broadway, Brooklyn NY 11211 [map


Brooklyn Bowl, 61 Wythe
Brooklyn NY 11249 map


Hotel Rivington, 107 Rivington,
New York, NY 10002map


 30 attendees get to tour these hot companies in local!

…plus: Online networking!



If you have any problems registering, please contact us.
Interested in sponsoring? Packages start at $4500!



For information about sponsorship opportunities, please contact:
Laura Rich,, 917-545-7174




9:00 a.m. – 12:30 p.m. Site-seeing tour of New York’s leading tech companies

1 p.m. VIP lunch reception (sponsors and speakers)

5 p.m. – 9 p.m. Rockin’ kick-off event at Brooklyn Bowl! Bowling, trivia, karaoke, speed networking & more!



8:00-9:00 a.m. Registration and Breakfast

9:00–9:10 a.m. Opening RemarksLaura Rich, CEO, Street Fight

9:10–9:35 a.m. Morning Keynote – Creativity in Your Pocket: DIY Mobile Content Creation
Local businesses have an unprecedented ability to market themselves on the same mobile platforms that big brands use; but developing ad creative and content that delivers results can be intimidating. This presentation will share practical tips and tricks for creating ‘thumb stopping’ mobile ads without breaking the bank.
* Keara Tanella, Global Creative Shop SMB Lead, Facebook

9:35-10:05 a.m. Panel — How Bots and AI Are Transforming Local
Brands are increasingly looking to artificial intelligence to help facilitate their online interactions with customers — and drive consumers into their brick-and-mortar locations. This panel will look at the ways that multi-location brands and SMBs are integrating bots into their slate of offerings.
* Adelyn Zhou, CMO, TOPBOTS (moderator)
* Perry Evans, CEO, Closely
* Sherif Mityas, VP Strategy and Brand Initiatives, TGI Fridays
* Mariano Medina Walker, Director of Partner Development, Bing

10:05-10:20 a.m. Original Research – The Local Merchant Report and the Enterprise Report
A presentation of data from Street Fight’s recent surveys.
* David Card, Research Director, Street Fight

10:20-10:50 a.m. Mid-Morning Break

10:50-11:30 a.m. Panel — The Great Local Consolidation — How to Build Value in the Developing Ecosystem
Following years of fragmentation, it’s starting to become clear that the local martech ecosystem is in the process of consolidating — in the past year a number of smaller companies in the space have been acquired, and companies with duplicative services are looking to combine. In this session, several heavy hitters will weigh in on the implications of this consolidation, and the strategies starting to emerge.
* Laura Rich, CEO, Street Fight (moderator)
* Joe Bardenheier, SVP Corporate Development, Endurance
* Mark MacLeod, Partner, SurePath Capital
* Jon Sofield, Business Development, Google
* Adam Burrows, SVP & GM Innovation, Homeadvisor

11:30-11:50 a.m. Ideas and Insights From #SFSNYC Sponsors
* Philippe Chetrit, VP Business Development, MapQuest: “Location Inaccuracies – Debunking the Common Flaws”
* Ray Green, VP Enterprise, Verve: “Using Location-Based Mobile Advertising to Build New Revenue Streams”

11:50 a.m.-12:20 p.m. Panel — Hyperlocal Marketing for Brands — What’s Working Now?
Brand marketers are taking advantage of a whole host of new hyperlocal marketing and advertising opportunities including ad geofencing, layering location on top of social media, targeting specific places of business with advertising, marketing to event goers with apps and use of mobile beacons.  But hyperlocal marketing isn’t purely online.  Advances in direct mail have ushered in a renaissance in the effectiveness of direct mail, particularly when combined with online marketing. This panel of diverse marketers will discuss the things they are experimenting with now, what’s working, and what shows promise.
* Kevin Lee, CEO, Didit (moderator)
* Amit Shah, CMO, 1800-Flowers
* Jake Davidow, Media Buyer, JP Morgan Chase
* Belén Aranda-Alvarado, Director of Digital Marketing and E-commerce, The Wildlife Conservation Society

12:20-12:40 p.m. One-on-One — YP Rethinks Print + Digital
* Jared Rowe, CEO, YP
* Andrew Shotland, Proprietor, Local SEO Guide (interviewer)

12:40-1:25 p.m. Lunch

1:25-1:40 p.m. Presentation — The Data-driven Third Industrial Revolution
As platforms and content continue to proliferate startups and digital organizations have an opportunity to grow new revenue streams and tap on opportunities at scale in nationwide markets.  It is no longer about screens it’s about every day life.  Learn about successful strategies and the pitfalls around each corner.
* Ezra Kucharz, Former President, CBS Local Digital Media

1:40-2:10 p.m. Panel — Click and Mortar: Growing a Retail Business to Compete Both In-Store and Online
Both upstarts and well-established retail players are realizing there are more interfaces for consumers to interact and purchase products than ever before. This leaves open the question of the value of having a physical, in-store presence, and how that complements (or competes with) online distribution. The retail and ecommerce leaders in this session will discuss their evolving strategies.
* Mike Dudas, CRO, Button (moderator)
* Micah Moreau, Sr. Director of Marketing,
* Gwen Morrisson, Co-CEO, The Store WPP
* David Carson, CMO, New Stand

2:10-2:30 p.m. Ideas and Insights From #SFSNYC Sponsors
* Elisabeth Kurek, VP Partner Growth, Uberall: The Billion-dollar Cappuccino: How Digital Location Marketing Can Unlock the Global SMB Market”

2:30-2:45 p.m. One-on-One — Cadillac Does Cars-by-Subscription
With its new program “Book,” the storied luxury car brand is setting itself up to appeal to a new kind of driver — with cars that are reserved and used via an ongoing subscription, rather than a commitment to a specific vehicle.   
* Tara Brannigan, Head of Marketing for Book, Cadillac
* David Hirschman, COO, Street Fight (interviewer)

2:45-3:00 p.m. What’s Next for Street Fight and Brandify
* Manish Patel, CEO, Brandify
* Laura Rich, CEO, Street Fight

3:00-3:25 p.m. Afternoon Break

3:25-4:05 p.m. Local Startups Showcase
* Faith Murphy, Senior Director, SMB Partner Development, Yahoo (MC)
* Treb Ryan, CEO, Ourglass
* Jiake Liu, CEO, ProspectWise
* Josh Anton, CEO, X-Mode
* Colton Gardner, CEO, Neiybor
* Jess Taylor, COO, Aerpass
* John Biggs, CEO, Jaywalk

4:05-4:20 p.m. Presentation — Beyond Pins on a Map
How can maps make the local search experience more relevant, more personalized, or just more fun?  How is mobile gaming and new technology working to make local search customizable?
* Marc Prioleau, SVP, Mapbox

4:20-4:40 p.m. Presentation — The Deep Connections Between Local and Travel
Google Play helps developers build great apps and games, and grow a large user base with effective engagement strategies. How are travel and local connected — and how can you optimize your app experience for the local user? Find out how to grow and engage local users across multiple global platforms.
* Jeena James, Global Head of Travel & Local, Google Play

4:40-5:10 p.m. Panel — The Restaurants of Tomorrow
Technology is rapidly transforming the restaurant industry, changing the experience for customers as well as their expectations. This panel will look at some of the ways data analytics and on-demand tech are affecting the way restaurants operate and find customers.
* Perry Quinn, SVP, Business Innovation Development, National Restaurant Association (moderator)
* Ilir Sela, CEO, Slice
* Eli Portnoy, CEO, Sense360
* Basu Dev Ratnam, Founder, Inday

5:10-7:00 p.m. Cocktail Reception, sponsored by uberall



8:00-9:00 a.m. Registration and Breakfast

9:00–9:05 a.m. Opening RemarksLaura Rich, CEO, Street Fight

9:05–9:30 a.m. Morning Keynote — From Vice to Nice: How the Evolution of Convenience and Fuel Stores Shaped Contemporary E-commerce
With over 140k locations in the North America, convenience and fuel represent an annual TAM approaching 1 trillion dollars with over 40 million visits per day and have evolved from milk and vice products to healthier alternatives. Amazon, Walmart and many others are now emulating that same model to provide the same compelling consumer proposition – save you time and money at your house or around the corner. How this little understood but wildly successful model in convenience and fuel has informed the future of commerce.
* Walt Doyle, CEO, GasBuddy

9:30-10:00 a.m. Panel — SMB DIY: Is Local Getting Closer to Solving the Serve-Yourself Conundrum?
One of the great ironies of the local ecosystem is that the market of small and medium-sized businesses is enormous and promises great scale to those who can provide tech solutions — but selling to and serving these businesses can be a grind, and the cost of feet on the street can leave providers with thin margins.  This panel will look at the evolution of self-service solutions for small business marketing.
* Damian Rollison, VP Product, Brandify (moderator)
* Sharon Rowlands, CEO, ReachLocal
* Steven Aldrich, CPO, GoDaddy
* Sam Artmann, SVP Strategic Partnerships,

10:00-10:40 a.m. Research Roundtable
Researchers and execs from several major organizations in the space present relevant research about local/mobile.
* David Card, Research Director, Street Fight (moderator)
* Charles Laughlin, Advisor, LSA: “Introducing the Tech Adoption Index”
* Maggie Zhang, Senior Director, Digital Video Research, IAB
* Greg Stuart, CEO, MMA: “Discovering Mobile’s Role in the Marketing Mix”
* Corey Elliott, VP Research and Analysis, Borrell Associates: “SMBs: Attitudes & Actions Around Advertising”

10:40-11:00 a.m. Mid-Morning Break

11:00-11:20 a.m. One-on-One — Foursquare Goes Deep on Data
* Laura Rich, CEO, Street Fight
* Jeff Glueck, CEO, Foursquare

11:20-11:40 a.m. Ideas and Insights From #SFSNYC Sponsors
* Collin Holmes, CEO, Chatmeter: “Local Search Wars:  Evolution of Mobile Local Search and How Google, Facebook, and Yelp are Contributing to the Change”
* Jacob Chappell, VP Enterprise, SOCi: “Scaling Social Media: The Fast Track to Efficiency & Brand Protection”

11:40 a.m.-12:10 p.m. Panel — How Local Data Is Innovating to Connect Online and Offline
Brand marketers have talked for years about the promise of big data, and the great potential of better understanding consumer behavior. This panel will look at how various new forms of local data collection and analysis are helping brands make smarter decisions about their local marketing and even their brick-and-mortar locations.
* Joao-Pierre Ruth, Contributor, Street Fight (moderator)
* Duncan McCall, CEO, PlaceIQ
* Hillit Meidar-Alfi, CEO, Spatially
* Antonio Tomarchio, CEO, Cuebiq

12:10-12:30 p.m. One-on-One — Voice Search and Amazon
* Dave Isbitski, Chief Evangelist Echo/Alexa, Amazon
* David Hirschman, COO, Street Fight

12:30-1:10 p.m. Lunch

1:10-1:40 p.m. Afternoon Keynote — What the World’s Greatest Managers Do Differently
* Curt Coffman, Author, “Break all the Rules”

1:40-2:10 p.m. Panel — How Local Goes Global
This panel will look to address the challenges and opportunities that U.S. companies face when taking local concepts to other countries.
* Neal Polachek, Advisor, Street Fight (moderator)
* Barry Smyth, Co-founder, Consistently
* Lex ten Veen, CEO, Navads
* Trevor Nadeau, Managing Director, Local Knowledge

2:10-2:30 p.m. Panel — Local Marketing for Brands Without Brick-and-Mortar Stores
Brands without their own brick-and-mortar stores still need to connect with local customers in order to move from mindshare to wallet through third-party distributors. This panel will look at the particular local marketing challenges of brands that need to reach nearby consumers indirectly to get their message across.
* Nancy Ayala, Contributor, Street Fight (moderator)
* Ajay Kapoor, VP Transformation & Strategy, Shark Ninja
* Shobhit Kapoor, Global Director of Marketing, Harman/Samsung

2:30-2:55 p.m.  Panel — The Next Billion-Dollar Opportunities in Local
Investors often see pitches from the hottest local startups years before they debut on the scene — and get to vote with their wallets to determine where the industry will go next. This panel will look at what types of local companies the investment community are most interested in, and where they think we’ll find the next billion-dollar local startup.
* Jason Klein, CEO, OnGrid Ventures (moderator)
* Chris Hughes, VP, Revolution Growth
* Jillian Manus, Managing Partner, Structure Capital

2:55-3:00 p.m.: End of Show

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