Street Fight Summit 2016 | Oct. 25th | NYC | Street Fight | Street Fight

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OCT. 25TH, 2016 • Tribeca


Street Fight Summit explores the dynamic innovation taking place in the way businesses market to, transact with, and stay connected to consumers at the local level. Get your ticket now and join thousands of innovators and influencers in local who have experienced Street Fight Summit!
PLUS: Limited space is available on a tour of Yelp, Booker, xAd and PlaceIQ on Monday, Oct. 24th!
PLUS PLUS (yes, there’s more!): A killer after-party you won’t forget, hosted by Yelp and Empyr.



Google • Yelp • Groupon • Yahoo • Lyft • YP • xAd • Simplifi • Closely • Constant Contact • WPP • Dex Media • Yext • E. W. Scripps • G/O Digital • Foursquare • Patch • McClatchy • Vendasta • Hearst • Hibu • Uberall • MapQuest • Charter Communications • New York Life Insurance • Signpost • The Weather Company • YP • SinglePlatform • Revolution Ventures.. and many more!

Press to include: TechCrunch, Digiday, Wall Street Journal, Adweek, Huffington Post, Mashable, MediaPost, New York Post, Upstart Business Journal, more TBA
plus continuous coverage by Street Fight

Local Visionary Awards****************

Street Fight Summit will also host the second annual LOCAL VISIONARY AWARDS. Finalists have been announced! Click here to see who bested nearly 200 entrants.



[column grid=”4″ span=”1″]Dipanshu Sharma
Dipanshu Sharma


[column grid=”4″ span=”1″]Nada Stirratt
Nada Stirratt

Verve Mobile[/column]

[column grid=”4″ span=”1″]Tim Reis
Tim Reis
Director, Performance Agencies

[column grid=”4″ span=”1″]Chris Terrill
Chris Terrill


[column grid=”4″ span=”1″]Steven Rosenblatt
Steven Rosenblatt


[column grid=”4″ span=”1″]Seth Melnick
Seth Melnick
Senior Operations Manager

[column grid=”4″ span=”1″]Michelle Roberts Green
Michelle Roberts Green
Director, Local Sales Ops
Weather Company[/column]

[column grid=”4″ span=”1″]Faith Murphy
Faith Murphy

Senior Director, SMB Partner Development

[column grid=”4″ span=”1″]Jim Brady
Jim Brady
Founder & CEO
Billy Penn[/column]

[column grid=”4″ span=”1″]Jon Carder
Jon Carder

[column grid=”4″ span=”1″]Nadya Kohl
Nadya Kohl
EVP Business Development

[column grid=”4″ span=”1″]Jonathan Cherins
Jonathan Cherins
EVP, Small Business and Partner

[column grid=”4″ span=”1″]Bobby Ocampo
Bobby Ocampo
Revolution Ventures[/column]

[column grid=”4″ span=”1″]Peter Newton
Peter Newton
GateHouse Media[/column]

[column grid=”4″ span=”1″]Phillipe Dauman Jr.
Philippe Dauman Jr.

[column grid=”4″ span=”1″]Rachel Pasqua
Rachel Pasqua
Mobile & Emerging Technologies
MEC Global[/column]

[column grid=”4″ span=”1″]Brett Frtiz
Brett Fritz
VP Business Development
DAC Group[/column]

[column grid=”4″ span=”1″]Jason Nordhaus
Jason Nordhaus
Chief Scientist

[column grid=”4″ span=”1″]David Shim
David Shim

CEO, Placed[/column]

[column grid=”4″ span=”1″]Elizabeth Spiers
Elizabeth Spiers
The Insurrection[/column]

[column grid=”4″ span=”1″]Matthew Hartman
Matthew Hartman
Betaworks Ventures[/column]

[column grid=”4″ span=”1″]Dan Gilmartin
Dan Gilmartin
CMO, PingUp[/column]

[column grid=”4″ span=”1″]Justin Hendrix
Justin Hendrix
Executive Director
NYC Media Lab[/column]

[column grid=”4″ span=”1″]Warren St. John
Warren St. John

CEO, Patch[/column]

[column grid=”4″ span=”1″]Perry Evans
Perry Evans

CEO, Closely[/column]

[column grid=”4″ span=”1″]Dipayan Gupta
Dipayan Gupta
Director of Social Media Marketing
New York Life[/column]

[column grid=”4″ span=”1″]Yuyu Chen
Yuyu Chen

Brands Reporter, Digiday[/column]

[column grid=”4″ span=”1″]Dave Kerpen
Dave Kerpen
CEO, Likeable Local[/column]

[column grid=”4″ span=”1″]Numaan Akram
Numaan Akram
CEO, Rally[/column]

[column grid=”4″ span=”1″]Daniel Udell
Daniel Udell
Brand Manager
Whistlepig Rye[/column]

[column grid=”4″ span=”1″]Jason Feingold
Jason Feingold
CEO, FaveIt[/column]

[column grid=”4″ span=”1″]Karl Urich
Karl Urich

And more participants such as: Google, Facebook, Yelp, Yahoo, Yext, YP, Foursquare, Twitter, Thumbtack, McDonald’s, Gannett, PayPal, Intel & more!


Three Sixty venue image

Doors open at 8am • Program begins at 9am • Cocktail Reception from 5:30-7:00pm



If you have any problems registering, please contact us.

SFS16 - montage - horizontal




[column grid=”3″ span=”1″]YEXT logo[/column][column grid=”3″ span=”1″]soleo-logo[/column][column grid=”3″ span=”1″]Empyr logo[/column][column grid=”3″ span=”1″]DAC Group logo[/column]

[column grid=”3″ span=”1″]XAD[/column][column grid=”3″ span=”1″]brandify-logo-new-2016[/column][column grid=”3″ span=”1″][/column][column grid=”3″ span=”1″]

Simplifi Logo[/column][column grid=”3″ span=”1″]PlaceIQ[/column][column grid=”3″ span=”1″]mono-signature[/column][column grid=”3″ span=”1″]Advice-Local-logo-1700-300x102[/column][column grid=”3″ span=”1″]ProspectWise[/column][column grid=”3″ span=”1″][/column][column grid=”3″ span=”1″][/column][column grid=”3″ span=”1″][/column]


For information about sponsorship opportunities, please contact:
Laura Rich,, 917-545-7174


8:00-9:00 a.m. Registration and Breakfast

9:00 – 9:10 a.m. Opening RemarksLaura Rich, CEO, Street Fight

9:10 – 9:35 a.m. Morning Keynote — “Creative Destruction: Embracing Change to Thrive” — Tim Reis, Director, Performance Agencies, Google
In the face of change, we have always had two choices, resist or adapt. Today, change is so relentless and accelerating that learning to embrace change is not only critical to succeeding, it’s critical to surviving. This session will look at some of the principles local companies can apply to learn to ride the wave and to avoid being crushed by it.

9:35-10:05 a.m. Panel — New Paths to Scale in the SMB Ecosystem
Managing SMB relationships at scale has always been a challenging proposition — and the process continues to evolve dramatically. For any new SMB technology to reach significant scale, they need either a huge sales force or a set of deftly executed channel partnerships with larger players — or some viable combination of the two. This panel looks at what the pain points are for companies trying to reach SMBs — and the new paths to achieving meaningful scale in the current ecosystem.
* Rick Robinson, SVP, Urgently (moderator)
* Jonathan Cherins, EVP Small Business & Partner, Yext
* Michelle Roberts Green, Director of Local Sales Ops, Weather Channel
* Faith Murphy, SMB Partner Development, Yahoo

10:05-10:20 a.m. Original Research – The State of Hyperlocal
A presentation of data from Street Fight’s recent survey of hyperlocal executives about the state of the industry.
* David Card, Research Director, Street Fight

10:20-10:50 a.m. Mid-Morning Break

10:50-11:20 a.m Panel  — The New New Local Media    
Media executives have been trying to figure out a path forward for local news for over a decade. As information has gone digital and mobile, and traditional news sources have declined, executives have been faced with the prospect of “trading print dollars for digital dimes,” even as programmatic advertising threatens to push CPMs to unsustainable levels. But some media companies have discovered new revenue streams in the abyss and are charting a new course for local news and information  This panel will look at some of those new ideas and how they are progressing.
* Justin Hendrix, Director, NYC Media Lab (moderator)
* Jim Brady, CEO, Billy Penn
* Warren St. John, CEO, Patch
* Peter Newton, CRO, GateHouse Media & CEO, Propel Business Services
session sponsored by xAd Logo No Tagline

11:20-11:35 a.m. One-on-One
* David Hirschman, COO, Street Fight (interviewer)
* Nada Stirratt, CEO, Verve Mobile

11:35-11:55 a.m. Ideas and Insights From #SFSNYC Sponsors
Case Study – How Yelp & Empyr Are Closing the Loop of Online to Offline by Providing 100% Attribution from Click to Sale for SMBs
* Jon Carder, CEO, Empyr

11:55 a.m.-12:25 p.m. Panel – The Problems and Opportunities in Mobile Attribution
The refined analysis of mobile location data is making it more and more possible for marketers and tech companies to trace a consumer’s path from ad impressions to purchase — and understand the effectiveness of those campaigns. This panel will look at the new ways this data is being collected and used, and what kinds of things can now be done that weren’t possible a few years ago.
* Yuyu Chen, Reporter, Digiday (moderator)
* Steven Rosenblatt, President, Foursquare
* David Shim, CEO, Placed
* John Sedlak, CRO, PlaceIQ

12:25-1:15 p.m. Lunch

1:15-1:35 p.m. Afternoon Keynote“The Power of Location”Dipanshu Sharma, CEO, xAd
With the rise of mobility, we are no longer online or offline, we are always on — and location has become one of the most important variables of intent. The context of real world, real time behaviors provides a deeper, more meaningful understanding to what is happening with consumers. With the understanding of past, present and future behaviors, location has become much more than a destination.  It is a definition of who we are and what we care about.  It’s a layer of intelligence that smart marketers need to make a true emotional, valuable and relevant connection and will take them from an age of interruption to an age of valuable, earned attention.

1:35-2:05 p.m. Panel – How National Brands Localize Their Messaging
Delivering localized messages can be tricky for major brands, especially now that digital media has introduced so many new channels by which they can reach consumers. This panel will look at how brands think about local marketing and how it compares to their more traditional, national efforts; what they look for in digital technology; and how they quantify success.
* David Card, Research Director, Street Fight (moderator)
* Daniel Udell, Brand Manager, Whistlepig Rye
* Rachel Pasqua, Practice Lead, Mobile & Emerging Technologies, MEC Global
* Dipayan Gupta, Director of Social Media Marketing, New York Life Insurance

2:05-2:25 p.m. Ideas and Insights From #SFSNYC Sponsors
* Brett Fritz, VP Business Development, DAC Group
* Jason Nordhaus, Chief Scientist, Soleo

2:25-2:40 p.m. One-on-One
* Laura Rich, CEO, Street Fight (interviewer)
* Chris Terrill, CEO, HomeAdvisor

2:40-2:55  Presentation — Bots, AI and Local
* Dan Gilmartin, CMO, PingUp
* Sergio Silva, Director of Partner Success, Kik

2:55-3:15 p.m. Afternoon Break

3:15-3:50 p.m. Local Startups Showcase
* Perry Evans, CEO Closely (MC)
* Philippe Dauman Jr., COO, TRAY
* Karl Urich, CEO, BuildingFootprintUSA
* Jason Feingold, CEO, FaveIt
* Dave Kerpen, CEO, Likeable Local
* Numaan Akmen, CEO, Rally

3:50-4:15 p.m. Panel — The Next Billion-Dollar Opportunities in Local
Investors often see pitches from the hottest local startups years before they debut on the scene — and get to vote with their wallets to determine where the industry will go next. This panel will look at what types of hyperlocal companies the investment community are most interested in, and where they think we’ll find the next billion-dollar local startup.
* Elizabeth Spiers, Founder, The Insurrection (moderator)
* Matthew Hartman, Partner, Betaworks Ventures
* Bobby Ocampo, Partner, Revolution Ventures

4:15-4:30 p.m. One-on-One
* Anthony Ha, Senior Writer, TechCrunch (interviewer)
* Seth Melnick, NYC Manager, Lyft

4:30-5:00 p.m. Local Visionary Awards Presentation
Street Fight’s second annual competition celebrates brilliant and intrepid individuals and organizations who are moving the local marketing technology industry forward with creativity, ingenuity and success.  We received over 160 entries across 13 categories, and judges included local luminaries David Mihm, Charity Huff, John Jantsch, Matt Booth, and Brett Leary, as well as Street Fight’s own David Card.

5:00-7:00 p.m. Cocktail Reception

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