The Local Merchant Report 2012


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“The Local Merchant: Inside the Minds and Motivations of the Business Owners Driving a $43 Billion Advertising Market,” is a 49-page guidebook for understanding this market and winning their business. The report contains comprehensive resources, including:

• Testimonials and feedback from local merchants
• Case studies on hyperlocal campaigns
• Best practices on pitching to local merchants
• Data from hyperlocal merchants and other sources