Local media that focus exclusively on selling ads to local businesses are missing a big opportunity. Enterprise marketers — big brands, retailers, national manufacturers, financial services companies — are shifting marketing and advertising budgets to support their local branches and distributors. Many rely on local media, even as those budgets become increasingly digital.
Street Fight surveyed these national-to-local marketers and found a big group of them who feel it’s important for their marketing and advertising to involve local media and content. In fact, this group, over half (54%) of the respondents, is one of the best targets for local digital market- ing. They’re big companies, they’re spending a large portion of their digital budgets locally, and they’re increasing that portion.
Some of the key findings of our survey analysis include the following: