How Back-Office Innovation is Transforming Local Marketing – Street Fight

How Back-Office Innovation is Transforming Local Marketing

In the new report, Street Fight takes a look at the impact of supply-side technologies on the local marketing industry, detailing the opportunities and risks that these emergent services present

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In the new report, Street Fight takes a look at the impact of supply-side technologies on the local marketing industry, detailing the opportunities and risks that these emergent services present to existing companies. An accompanying industry chart shows where a handful of hyperlocal companies lie on the continuum of supply- and demand-side offerings.